Burger King Has Begun Testing a New Honey Hot Chicken Sandwich
Katherine Pendrill — April 17, 2019 — Lifestyle
References: chewboom & brandeating
Following the success of KFC's recent take on Nashville hot chicken, Burger King has been spotted testing its own Honey Hot Chicken Sandwich.
The Honey Hot Chicken Sandwich is a new dish that was recently spotted at Burger King locations in Boardman, Ohio. The dish is a nod to hot chicken or Nashville hot chicken, which is a local Nashville, Tennessee specialty. Drawing inspiration from the classic southern dish, the Burger King version consists of either a grilled chicken filet, crispy chicken filet, or spicy crispy chicken filet slathered in Honey Hot Sauce. The chicken is then topped with thick-cut bacon, onions, and pickles on a toasted potato bun.
While there is no word on whether the Honey Hot Chicken Sandwich will become a regular menu addition, other fast food chains have seen success with similar takes on the Nashville dish.
Image Credit: Burger King.
The Honey Hot Chicken Sandwich is a new dish that was recently spotted at Burger King locations in Boardman, Ohio. The dish is a nod to hot chicken or Nashville hot chicken, which is a local Nashville, Tennessee specialty. Drawing inspiration from the classic southern dish, the Burger King version consists of either a grilled chicken filet, crispy chicken filet, or spicy crispy chicken filet slathered in Honey Hot Sauce. The chicken is then topped with thick-cut bacon, onions, and pickles on a toasted potato bun.
While there is no word on whether the Honey Hot Chicken Sandwich will become a regular menu addition, other fast food chains have seen success with similar takes on the Nashville dish.
Image Credit: Burger King.
Trend Themes
1. Hot Chicken Trend - Fast food chains are testing their own version of Nashville Hot Chicken and this trend can be capitalized on by creating unique and customizable hot chicken dishes.
2. Honey Hot Sauce Trend - The use of sweet and spicy honey hot sauce can disrupt the traditional spicy chicken sandwich market and create a new flavor profile for consumers.
3. Gourmet-fast Food Hybrid Trend - Creating elevated versions of traditional fast food classics, such as the Honeyed Fried Chicken Sandwich, can disrupt the fast food industry by offering unique flavor combinations and ingredient upgrades.
Industry Implications
1. Fast Food Industry - Fast food chains and restaurants can capitalize on the Hot Chicken Trend by implementing their own version of the dish to attract new customers.
2. Food Service Industry - Food service companies that specialize in sauces and marinades can capitalize on the Honey Hot Sauce Trend by developing and producing unique sweet and spicy sauces to sell to restaurants and fast food chains.
3. Fast Casual Industry - Fast casual restaurants can capitalize on the Gourmet-Fast Food Hybrid Trend by offering elevated versions of traditional fast food dishes, attracting customers who want a more upscale dining experience without breaking the bank.
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