Veranda’s New Look is the Ultimate In Homey Brand Identities
Farida Helmy — April 14, 2014 — Lifestyle
References: behance.net & inspirationhut.net
Creating one of the most authentically genuine and homey brand identities, this stunningly crafted and classy rebrand for Veranda Restaurant is timeless.
Making sure the restaurant wouldn’t need to go through another rebranding or identity change, creative design duo Tibor Tovt and Forma Line created an impressive and classic theme that would portray the heart of what the restaurant is all about: a local restaurant and pub that the neighborhood feels it would be naked without.
Offering marble meat steaks, fine wines and spirits, live jazz music and a cozy atmosphere, Veranda Restaurant’s soul comes out perfectly and is the definition of homey brand identities with its typographic approach, vintage visual appeal and detailed illustrations.
Making sure the restaurant wouldn’t need to go through another rebranding or identity change, creative design duo Tibor Tovt and Forma Line created an impressive and classic theme that would portray the heart of what the restaurant is all about: a local restaurant and pub that the neighborhood feels it would be naked without.
Offering marble meat steaks, fine wines and spirits, live jazz music and a cozy atmosphere, Veranda Restaurant’s soul comes out perfectly and is the definition of homey brand identities with its typographic approach, vintage visual appeal and detailed illustrations.
Trend Themes
1. Vintage Branding - Opportunity for businesses to create a timeless and authentic brand identity by incorporating vintage design elements.
2. Homey Brand Identities - Creating a sense of familiarity and coziness in brand identities to resonate with consumers on an emotional level.
3. Detailed Illustrations - Using intricate illustrations in branding to add visual interest and convey the unique personality of a business.
Industry Implications
1. Hospitality - Opportunity for restaurants, bars, and hotels to create a warm and welcoming brand identity that reflects their unique offerings.
2. Food and Beverage - Using vintage branding to stand out in the competitive food and beverage industry, evoking a sense of nostalgia and authenticity.
3. Arts and Entertainment - Incorporating detailed illustrations in branding for theaters, music venues, or event spaces to capture the attention and imagination of the audience.
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