Fastighetsbyrån Created Soothing 'Homefulness' Audio Housing Ads
Laura McQuarrie — June 14, 2017 — Marketing
References: soundcloud
The process of buying or selling a home can be a stressful one, but Sweden’s largest real-estate agency, Fastighetsbyrån, created 'Homefulness' so it doesn't have to be.
Homefulness introduces housing ads where housing meets mindfulness in the form of soothing audio tracks that can be listened to via Spotify, Apple Music, Tidal and more. Now, home-buyers are able to listen to relaxing tracks that describe listings such as an Early 20th Century Apartment in Stockholm.
As there are many health-conscious consumers who are taking care to reduce the amount of stressors in their lives, companies across multiple industries are responding with new services, store layouts and products that aim to give consumers more ease and peace of mind, especially when it comes to making large, life-changing purchases, such as buying a house.
Homefulness introduces housing ads where housing meets mindfulness in the form of soothing audio tracks that can be listened to via Spotify, Apple Music, Tidal and more. Now, home-buyers are able to listen to relaxing tracks that describe listings such as an Early 20th Century Apartment in Stockholm.
As there are many health-conscious consumers who are taking care to reduce the amount of stressors in their lives, companies across multiple industries are responding with new services, store layouts and products that aim to give consumers more ease and peace of mind, especially when it comes to making large, life-changing purchases, such as buying a house.
Trend Themes
1. Mindful Housing Ads - Creating housing ads that incorporate soothing audio tracks can help reduce stress and provide a more relaxing home-buying experience.
2. Soothing Purchasing Experiences - Offering calming services, store layouts, and products can cater to health-conscious consumers and provide a peaceful atmosphere when making significant purchases.
3. Stress-reduction Strategies - Developing new services and products that focus on reducing stressors in customers' lives can attract health-conscious consumers and enhance their well-being.
Industry Implications
1. Real Estate - Incorporating soothing audio tracks into housing ads can disrupt the real estate industry by providing a more tranquil and appealing experience to potential buyers.
2. Music Streaming - Collaborating with real estate agencies and offering platforms for housing audio tracks can provide a new revenue stream and attract a niche audience of home buyers seeking a peaceful experience.
3. Wellness & Lifestyle - Creating stress-reducing services and products targeted at health-conscious consumers can disrupt the wellness industry and enhance customers' overall well-being.
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