Coors Light and Toronto Raptors Launch 'Homecoming Collection'
Niko Pajkovic — October 19, 2021 — Marketing
References: raptors & scottandkat
After 19 long months, the Toronto Raptors will be kicking off their season opener on October 20th, so Coors Light has decided to partner with the team to launch a new line of apparel dubbed the 'Homecoming Collection.'
The limited-edition collection boasts a range of varsity-inspired looks featuring iconic Raptors and Coors Light patches, all of which were produced by Toronto's own Peace Collective. The new items include varsity patch letterman jackets, hoodies, crewnecks, and more.
“As the Official Beer of the Toronto Raptors, we worked with the team and Toronto’s beloved Peace Collective to give fans a way to channel this BIG homecoming energy and look real chill while doing it," said Brian Collins, Sr, Manager, Partnerships in a recent press release.
Image Credit: Coors Light
The limited-edition collection boasts a range of varsity-inspired looks featuring iconic Raptors and Coors Light patches, all of which were produced by Toronto's own Peace Collective. The new items include varsity patch letterman jackets, hoodies, crewnecks, and more.
“As the Official Beer of the Toronto Raptors, we worked with the team and Toronto’s beloved Peace Collective to give fans a way to channel this BIG homecoming energy and look real chill while doing it," said Brian Collins, Sr, Manager, Partnerships in a recent press release.
Image Credit: Coors Light
Trend Themes
1. Limited-edition Collections - The rising trend of limited-edition collections is an opportunity for companies to create exclusive, in-demand products that generate excitement among consumers.
2. Collaborative Partnerships - Collaborative partnerships between brands can lead to innovative ideas and unique product offerings that resonate with consumers.
3. Varsity-inspired Fashion - The popularity of varsity-inspired fashion is growing, creating an opportunity for businesses to tap into this trend and offer unique, nostalgic designs.
Industry Implications
1. Fashion - The fashion industry can benefit from this trend by creating collaborative partnerships and producing exclusive, limited-edition collections that capitalize on nostalgia and unique design.
2. Sports - Sports teams and their partners can leverage limited-edition collections and varsity-inspired designs to create excitement around seasonal events and generate additional revenue streams.
3. Alcohol - Alcohol companies can create partnerships with sports teams or fashion brands to produce unique, limited-edition collections that appeal to niche markets and generate buzz around their brand.
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