Frank & Oak Allows Men to Enjoy Shopping Without the Hassle
Simal Yilmaz — December 14, 2012 — Business
References: gigaom & warbyparker
It's a well-know fact that most men dislike shopping for the following reasons: having to go into the store, having to wait around for whoever they're shopping with to be done in the store and finally, trying things on. Luckily, Montreal-based retailer Frank & Oak has alleviated these problems.
The home try-on fad is gaining speed in online retail. The idea is to let these fed-up men receive their selection of products in the mail, try them on at home, and send back the ones they don’t want. Warby Parker and Bonobos, as well as Frank & Oak, are some of the many businesses that utilize the home try-on program to leverage sales.
“Our whole mission is to make shopping really easy for men – and to make it highly accessible for most men,” said Ethan Song, the CEO of Frank & Oak on the company's site. As the program is also a form of sampling, it is able to expose products to the customer directly and let them experience it first hand in the convenience of their homes.
The home try-on fad is gaining speed in online retail. The idea is to let these fed-up men receive their selection of products in the mail, try them on at home, and send back the ones they don’t want. Warby Parker and Bonobos, as well as Frank & Oak, are some of the many businesses that utilize the home try-on program to leverage sales.
“Our whole mission is to make shopping really easy for men – and to make it highly accessible for most men,” said Ethan Song, the CEO of Frank & Oak on the company's site. As the program is also a form of sampling, it is able to expose products to the customer directly and let them experience it first hand in the convenience of their homes.
Trend Themes
1. At-home Apparel Sampling - Disruptive innovation opportunity: Create a platform that allows customers to try on apparel at home before purchasing, reducing the need for physical store visits.
2. Home Try-on Programs - Disruptive innovation opportunity: Develop a service that offers a curated selection of products for customers to try on at home and return what they don't want, increasing convenience and reducing return rates.
3. Online Retail Accessibility - Disruptive innovation opportunity: Build an online retail platform that focuses on making shopping easy and accessible for specific target demographics, such as men.
Industry Implications
1. Online Retail - Disruptive innovation opportunity: Implement a virtual try-on technology in the online retail industry to enhance the shopping experience and increase customer satisfaction.
2. Fashion Retail - Disruptive innovation opportunity: Introduce a fashion rental service that allows customers to try different styles and brands at home, promoting sustainability and reducing clothing waste.
3. E-commerce - Disruptive innovation opportunity: Develop a personalized recommendation system for e-commerce platforms to help customers make informed decisions about trying on products at home.
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