Amazon's New Home Makeover Show, 'Overhaul,' Will Feature YouTubers
Laura McQuarrie — August 8, 2017 — Business
References: businessinsider
'Overhaul' is the name of a new home makeover show that is being developed by Amazon and Kin Community, which will feature YouTube content creators having their home spaces made over with products that can be purchased via Amazon.
The six-part series is set to be hosted on "a special hub on Amazon.com," where viewers will be able to easily purchase items in the show, as well as browse more affordable alternatives. The first episodes of Overhaul feature baking star Rosanna Pansino and beauty blogger Teni Panosian.
Alongside each episode of Overhaul, the participating YouTube content creators will be sharing a video of their made-over home space to their own social channels, setting a new precedent for the blending of entertainment and e-commerce.
The six-part series is set to be hosted on "a special hub on Amazon.com," where viewers will be able to easily purchase items in the show, as well as browse more affordable alternatives. The first episodes of Overhaul feature baking star Rosanna Pansino and beauty blogger Teni Panosian.
Alongside each episode of Overhaul, the participating YouTube content creators will be sharing a video of their made-over home space to their own social channels, setting a new precedent for the blending of entertainment and e-commerce.
Trend Themes
1. Shoppable Web Series - 'Overhaul' is a shoppable web series that sets a precedent for the blending of entertainment and e-commerce.
2. Influencer Marketing Collaboration - 'Overhaul' brings influencers and e-commerce together through their collaboration in the home makeover show.
3. Multichannel Shopping Experience - The series offers a unique multichannel shopping experience where customers can browse affordable alternatives to the products used in the show.
Industry Implications
1. E-commerce - 'Overhaul' creates disruptive innovation opportunities in the e-commerce industry by integrating shopping and entertainment.
2. Home Design and Decor - The show expands growth opportunities for the home design and decor industry by featuring their products in the program.
3. Influencer Marketing - 'Overhaul' creates disruptive innovation opportunities in influencer marketing by featuring YouTubers in their show.
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