'SMULD HOUSE' Helps Consumers Craft Their Own Home Fragrances
Laura McQuarrie — January 26, 2018 — Art & Design
References: behance.net & thedieline
When it comes to scenting one's home, consumers often feel limited to the fragrances offered by brands in the form of room sprays, potpourri sachets and pre-made diffuser blends—but SMULD HOUSE is a concept from Huei-Tai Chen that aims to give consumers a more active role in the creation process of home fragrances.
SMULD HOUSE imagines a line of incenses and fragrances that can be infinitely customized by blending botanical ingredients in different quantities. Some of the options include lavender, citrus peel, palo santo and cinnamon, which can be ground and placed into a "chimney," which prevents the ashes from making a mess in one's home environment.
The elegant boxes boast a harmonious design that encourages mixing and matching so that one may find the ideal home fragrance combinations that best match their own identity.
SMULD HOUSE imagines a line of incenses and fragrances that can be infinitely customized by blending botanical ingredients in different quantities. Some of the options include lavender, citrus peel, palo santo and cinnamon, which can be ground and placed into a "chimney," which prevents the ashes from making a mess in one's home environment.
The elegant boxes boast a harmonious design that encourages mixing and matching so that one may find the ideal home fragrance combinations that best match their own identity.
Trend Themes
1. Customizable Home Fragrances - Opportunity for consumers to create personalized home fragrances by blending botanical ingredients in different quantities.
2. DIY Scenting - Growing demand for DIY home fragrance kits that allow consumers to actively participate in the creation process.
3. Mix-and-match Design - Trend towards harmonious design in home fragrance packaging that encourages consumers to experiment and find their ideal scent combinations.
Industry Implications
1. Home Fragrance - Opportunity for the home fragrance industry to develop customizable products that cater to individual scent preferences.
2. DIY Craft Kits - Opportunity for the craft kit industry to expand into the home fragrance market by offering DIY scenting kits.
3. Packaging Design - Growing demand for aesthetically pleasing and interactive packaging designs in the home fragrance industry.
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