Geoff Thiessen — December 2, 2006 — Pop Culture
References: washingtonpost
Just two weeks after being released to theatres Morgan Freeman's new film will be available to watch online. Freeman will use clickstar.com to release the film online to complement a limited theatrical release. Reports the Washington Post: "[Freeman's] production company, Revelations Entertainment, joined forces with computer processor giant Intel to sell the movie online. ... In both an effort to pull in a large audience and protect the film from piracy, Freeman and his partners hope to usher in a new era for filmmakers and audiences."
Trend Themes
1. Online Film Releases - More Hollywood filmmakers are turning to online film releases to supplement theatrical releases, indicating a growing opportunity for online video platforms and movie streaming services.
2. Partnerships with Tech Companies - The growing trend of partnerships between production companies and tech companies in the film industry presents an opportunity for disruptive innovation in film distribution.
3. Combating Piracy - With the growing availability of online film releases comes the challenge of combating piracy, thus creating a potential demand for innovation in digital rights management.
Industry Implications
1. Film Production - The rise of innovative film distribution strategies presents an opportunity for production companies to explore new partnerships and opportunities to reach audiences.
2. Movie Theaters - The growing trend of online film releases presents an opportunity for theaters to explore new business models that can complement traditional in-person movie screenings.
3. Online Video Platforms - The increasing number of online film releases creates opportunities for online video platforms to expand their offerings, explore new revenue streams and attract new customers.
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