The Holland’s Pies Pork Pie is Ready to Eat in Under 30-Minutes
Michael Hemsworth — October 7, 2021 — Marketing
References: hollandspies & foodbev
The Holland’s Pies Pork Pie from the 2 Sisters Food Group-owned brand is being launched in the UK as a celebratory product that marks the brand's 170th anniversary. The pie features a signature pour pie pastry crust along with seasoned British pork, while also being free from artificial colors, artificial ingredients and MSG. The pie is ready to bake and ready to eat in less than 30-minutes in the oven.
Brand Manager Leanna Holcroft spoke on the new Holland’s Pies Pork Pie saying, "In the chilled retail market, Pork Pies are worth £228 million and yet they’re barely represented in the frozen pie sector, therefore showing a real opportunity for Holland’s to close the gap with a proper tasty pie of their own. Consumers adore the great taste of Holland’s Pies, and after receiving positive feedback in taste tests, our frozen Pork Pies make an excellent choice for shoppers all year round, whether it’s for packed lunches, dinners, snacks or parties."
Brand Manager Leanna Holcroft spoke on the new Holland’s Pies Pork Pie saying, "In the chilled retail market, Pork Pies are worth £228 million and yet they’re barely represented in the frozen pie sector, therefore showing a real opportunity for Holland’s to close the gap with a proper tasty pie of their own. Consumers adore the great taste of Holland’s Pies, and after receiving positive feedback in taste tests, our frozen Pork Pies make an excellent choice for shoppers all year round, whether it’s for packed lunches, dinners, snacks or parties."
Trend Themes
1. Frozen Pie Products - The trend of frozen pie products is growing, presenting opportunities for new innovations in flavors and packaging.
2. Artisanal Pork Pie - The trend of artisanal pork pie products is emerging, creating a market for high-quality, locally-sourced ingredients.
3. Convenience Foods - The trend of convenience foods is continuing, leading to opportunities for easy-to-prepare, ready-to-eat meals and snacks.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the trend towards frozen pie products by developing and marketing new and innovative flavors and packaging options.
2. Local Food Industry - Local food producers can take advantage of the trend towards artisanal pork pie products by sourcing high-quality, locally-grown ingredients and promoting their products as sustainable and environmentally-friendly.
3. Convenience Food Industry - The convenience food industry can benefit from the trend towards easy-to-prepare meals and snacks by creating new products that are both healthy and convenient.
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