Budweiser Has Created Four Holiday Stein Cans with its Clydesdales
Katherine Pendrill — November 23, 2019 — Marketing
References: delish
This holiday, Budweiser is helping consumers ring in the season with four limited-edition Holiday Stein cans decorated with the beer brand's signature Clydesdale horses.
For those unfamiliar, Clydesdales became an iconic symbol for Budweiser after the brand used the horses to pull turn-of-the-century beer wagons. The horses frequently reappear in Budweiser ads and this holiday season they are front and center. Each of the four new limited-edition Holiday Stein cans feature beautiful vintage designs that depict the horses in different scenes. For instance, one can shows the Clydesdales running through the snow, while another can depicts them against the backdrop of a city.
To ensure you get to collect one of each can, Budweiser is selling mixed 24 and 30 packs this holiday season.
Image Credit: Budweiser.
For those unfamiliar, Clydesdales became an iconic symbol for Budweiser after the brand used the horses to pull turn-of-the-century beer wagons. The horses frequently reappear in Budweiser ads and this holiday season they are front and center. Each of the four new limited-edition Holiday Stein cans feature beautiful vintage designs that depict the horses in different scenes. For instance, one can shows the Clydesdales running through the snow, while another can depicts them against the backdrop of a city.
To ensure you get to collect one of each can, Budweiser is selling mixed 24 and 30 packs this holiday season.
Image Credit: Budweiser.
Trend Themes
1. Limited-edition Holiday Packaging - Creating limited-edition packaging designs for the holiday season can attract consumers and boost sales.
2. Iconic Brand Symbol - Using iconic brand symbols in promotional materials can create a sense of nostalgia and brand loyalty.
3. Collectible Product Offerings - Offering collectible products can increase consumer engagement and encourage repeat purchases.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can benefit from creating limited-edition packaging to attract consumers and increase sales during the holiday season.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on using iconic brand symbols in promotional materials to create a sense of nostalgia and increase brand loyalty.
3. Product Packaging - The product packaging industry has an opportunity to cater to brands looking to offer collectible products by providing innovative and attractive packaging designs.
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