'cottages4you' Shows the Emotional Importance of Holidays
leewashington — April 16, 2012 — Lifestyle
In times of austerity our holidays are more important than ever providing the opportunity for rest, relaxation and the space to rethink our priorities and reassess our lives.
Now, research from UK cottage holiday company, cottages4you shows that happy holiday memories are more important than money and being key to beating stress and relaxing the mind. They enlisted the help of eight times memory champion Dominic O'Brien to create a short video to demonstrate the journey method which can be used to remember holiday memories.
By placing objects that trigger holiday memories around the house it's possible to relive the feeling of being on holiday each day, thus leading to greater well being.
cottages4you has understood the emotional implications of a holiday and have created content to help people improve their memories and get the most out of their time away.
Now, research from UK cottage holiday company, cottages4you shows that happy holiday memories are more important than money and being key to beating stress and relaxing the mind. They enlisted the help of eight times memory champion Dominic O'Brien to create a short video to demonstrate the journey method which can be used to remember holiday memories.
By placing objects that trigger holiday memories around the house it's possible to relive the feeling of being on holiday each day, thus leading to greater well being.
cottages4you has understood the emotional implications of a holiday and have created content to help people improve their memories and get the most out of their time away.
Trend Themes
1. Emotional Memory Triggers - Businesses can explore adding sensory triggers to their products or services to create emotional connections and enhance customer experience.
2. Well-being Tourism - There is an opportunity for travel and tourism companies to pivot their offerings towards promoting well-being and self-improvement as a key selling point for customers.
3. Memory Wellness - Memory health and wellness could be a growing trend with opportunities for businesses to develop memory-enhancing products and services or memory-targeted marketing strategies.
Industry Implications
1. Hospitality - Hotels and resorts can add emotional memory triggers within their facilities to enhance guests' experience and loyalty.
2. Consumer Goods - Consumer goods companies can add sensory elements within their products to evoke positive memories with the goal of increasing brand loyalty and sales.
3. Education - Memory health and wellness could be a new focus for educational institutions as well, with opportunities to develop memory-enhancement programs or tools for students.
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