M&M's Ice Cream Holiday Fun Cups are Swirled with Colorful Candies
Laura McQuarrie — October 19, 2021 — Lifestyle
References: prnewswire
M&M's Holiday Fun Cups are candy-filled treats for ice cream lovers who want to enjoy the taste of frozen dessert year-round. The Ice Cream Holiday Fun Cups are made with vanilla-flavored ice cream, swirls of chocolate and colorful red and green candies for a bit of festivity.
The joyful treats appeal to all ages who love the candy-coated chocolates and they promise to help the whole family celebrate with a classic comfort elevated with texture-rich additions.
The seasonal treat recognizes the fact that Americans no longer view ice cream as a treat just for the warmer weather and recent research revealed that 48% of consumers keep ice cream in their freezer all year.
The joyful treats appeal to all ages who love the candy-coated chocolates and they promise to help the whole family celebrate with a classic comfort elevated with texture-rich additions.
The seasonal treat recognizes the fact that Americans no longer view ice cream as a treat just for the warmer weather and recent research revealed that 48% of consumers keep ice cream in their freezer all year.
Trend Themes
1. Year-round Ice Cream Treats - Create and market more holiday-themed ice cream treats to attract consumers who enjoy frozen desserts all year-round.
2. Colorful Textures in Desserts - Incorporate colorful, textured candies and toppings to enhance the visual appeal of frozen desserts and create a unique sensory experience.
3. Novelty Food Packaging - Innovate the packaging design and presentation of frozen desserts to make them more appealing, festive and giftable.
Industry Implications
1. Frozen Dessert Industry - The frozen dessert industry can capitalize on the rise in popularity of ice cream as a year-round treat by expanding their product line to include more holiday-themed treats.
2. Candy and Confectionery Industry - Candy and confectionery companies can partner with frozen dessert companies to provide unique and seasonal candy toppings, such as festive M&M’s, for ice cream.
3. Packaging Industry - The packaging industry can create and market novel, festive and giftable packaging designs for frozen desserts, such as ice cream cups with colorful and playful designs.
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