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Big Chicken is Serving Up a New Holiday Crunch Shake
Katherine Pendrill — December 13, 2024 — Lifestyle
References: instagram & franchising
Big Chicken, the fast-casual restaurant concept founded by Shaquille O’Neal, is serving up some holiday cheer this month with the debut of its new Holiday Crunch Shake.
Available since December 1st, the new Holiday Crunch Shake features a sweet blend of everyone's favorite candies. Each shake starts with a base of real vanilla ice cream, which is blended with candy-coated chocolates, pretzels, and salted caramel cookies. The whole thing is then finished with a swirl of whipped cream on top. As Joshua Sims, Head of Marketing for Big Chicken, said in a recent press release, "This holiday season, we're all about celebrating BIG moments in little ways, and the Holiday Crunch Shake is the perfect treat to add extra cheer to any meal. This shake captures the joy of the holidays in one cup."
Image Credit: Big Chicken
Available since December 1st, the new Holiday Crunch Shake features a sweet blend of everyone's favorite candies. Each shake starts with a base of real vanilla ice cream, which is blended with candy-coated chocolates, pretzels, and salted caramel cookies. The whole thing is then finished with a swirl of whipped cream on top. As Joshua Sims, Head of Marketing for Big Chicken, said in a recent press release, "This holiday season, we're all about celebrating BIG moments in little ways, and the Holiday Crunch Shake is the perfect treat to add extra cheer to any meal. This shake captures the joy of the holidays in one cup."
Image Credit: Big Chicken
Trend Themes
1. Candy-infused Beverages - The fusion of popular candies with beverages is creating unique flavor experiences that appeal to nostalgia and novelty-seekers.
2. Seasonal Limited Editions - Releasing limited-time seasonal products can drive consumer interest and create a sense of urgency, enhancing brand engagement.
3. Experience-driven Marketing - Brands are increasingly focusing on products that offer more than just taste, emphasizing experiences that connect emotionally with consumers.
Industry Implications
1. Fast-casual Dining - Fast-casual restaurants are innovating by adding unique seasonal items to their menus that stand out in competitive food markets.
2. Confectionery Sector - The integration of confectionery products into other food categories is expanding offering opportunities for cross-industry collaboration.
3. Beverage Industry - The beverage industry is exploring new flavor combinations and the incorporation of solid treats into drinks to attract diverse tastes.
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