Greggs & THIS Created a Vegan Turkey and Stuffing Baguette
Laura McQuarrie — November 24, 2022 — Lifestyle
References: vegconomist
UK bakery chain Greggs and alternative meat maker THIS teamed up to create a unique holiday baguette for the festive season that pairs plant-based turkey goujons with a sage and onion crust, plus vegan gravy and cranberry sauce. The Vegan Turkey and Stuffing Baguette can be found at thousands of Greggs locations and it speaks to the increasing numbers of consumers in the UK who desire alt meat products.
Earlier this year, the partnering brands came together to create their first vegan baguette with southern fried plant-based chicken. Since 2019, Greggs has been expanding its vegan range and the result has been a significant boost in sales. This festive holiday baguette promises to be a treat for all sorts of consumers who are looking for a hearty sandwich that shares a taste of the season without meat.
Earlier this year, the partnering brands came together to create their first vegan baguette with southern fried plant-based chicken. Since 2019, Greggs has been expanding its vegan range and the result has been a significant boost in sales. This festive holiday baguette promises to be a treat for all sorts of consumers who are looking for a hearty sandwich that shares a taste of the season without meat.
Trend Themes
1. Plant-based Meat Alternatives - As more consumers in the UK desire alt meat products, there is an opportunity for companies to create innovative plant-based meat alternatives.
2. Vegan Fast Food - The success of the expanding vegan range at Greggs and the popularity of this holiday vegan baguette highlights the potential for vegan fast food in the market.
3. Sustainable Holiday Food - Creating plant-based holiday food like this vegan turkey and stuffing baguette offers a disruptive innovation opportunity in the sustainable food industry.
Industry Implications
1. Alternative Meat - Alternative meat makers like THIS can capitalize on the trend of plant-based meat alternatives and continue to innovate in this industry.
2. Fast Food Chains - Fast food chains like Greggs can invest in vegan options and capitalize on the trend of vegan fast food to attract a wider customer base.
3. Sustainable Food Production - Companies in the sustainable food industry can focus on creating plant-based holiday foods that appeal to environmentally conscious consumers and disrupt traditional meat-based holiday meals.
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