The H&M FW12 Advertisements Star Songstress Lana Del Ray
Meghan Young — August 17, 2012 — Fashion
References: hm & fashiongonerogue
Sultry crooner Lana Del Ray has nabbed her very first fashion campaign for the H&M FW12 collection. A perfect fit for the youth-geared retailer that is always on the up and up when it comes to latest fashion fads, the American singer lets her hair down in relatively cosy and comfy outfits. Nevertheless, the H&M FW12 collection is not a far cry from what she would don on a regular basis.
The H&M FW12 ad campaign showcases a pink angora blend sweater, printed leggings and a tweed biker jacket amongst other select pieces. Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M FW12 ad campaign is at once sweet and sexy, a look that the songtress has mastered. Lana Del Ray will also be appearing in the upcoming winter advertisements for H&M.
The H&M FW12 ad campaign showcases a pink angora blend sweater, printed leggings and a tweed biker jacket amongst other select pieces. Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M FW12 ad campaign is at once sweet and sexy, a look that the songtress has mastered. Lana Del Ray will also be appearing in the upcoming winter advertisements for H&M.
Trend Themes
1. Celebrity Fashion Campaigns - Celebrity endorsement of fashion brands has become a trend in the fashion industry to attract more customers.
2. Cozy and Comfortable Fashion - Fashion brands are focusing on creating comfortable and relaxed clothing lines to cater to the needs of their customers who want to look stylish while feeling cozy.
3. Printed Leggings Trend - Printed leggings have become a fashion trend, and many fashion brands are designing and promoting their printed leggings collections.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with celebrity singers to promote their brand through celebrity endorsement campaigns, as it can drive sales, create brand awareness, and attract more customers.
2. Retail Industry - Retailers can focus on providing comfortable and relaxed clothing lines to customers that help them create a casual yet trendy look for everyday wear, which will attract more customers and increase sales.
3. Textile Industry - The growing trend of printed leggings has created a demand for creative and unique prints, which present a disruptive innovation opportunity for textile companies that can design and produce printed fabrics.
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