H&M Launches ‘Fashion Against AIDS' Campaign Game
Shelby Lee Walsh — May 30, 2009 — Social Good
References: hm
H&M has always tried to be a socially responsible company. Now to promote their agenda of a fashionably better world, they have just released a Fashion Against AIDS campaign game.
This campaign allows users to make their own music videos with some of their favorite celebrities including Dita Von Teese, Pharrel Williams and Robyn. Drag and drop to mix your own beats and become more aware while you do!
Implications - With large corporations dominating contemporary society, many consumers are looking to the streets for ideas. Businesses should do the same, as many individuals enjoy this sense of style and will appreciate this new perspective. Companies would be wise to study how street styles and products can be used to infuse new life into their own commodities.
This campaign allows users to make their own music videos with some of their favorite celebrities including Dita Von Teese, Pharrel Williams and Robyn. Drag and drop to mix your own beats and become more aware while you do!
Implications - With large corporations dominating contemporary society, many consumers are looking to the streets for ideas. Businesses should do the same, as many individuals enjoy this sense of style and will appreciate this new perspective. Companies would be wise to study how street styles and products can be used to infuse new life into their own commodities.
Trend Themes
1. Street Style Inspirations - Businesses can study street styles and products to infuse new life into their own commodities.
2. DIY Music Videos - Companies can create interactive ad campaigns that allow users to make their own music videos.
3. Socially Responsible Advertising - Brands can promote their socially responsible agendas through innovative and engaging advertising campaigns.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the DIY fashion trend by offering customizable clothing and accessories.
2. Advertising and Marketing - Marketing agencies can create interactive ad campaigns that allow users to personalize their own advertising content.
3. Entertainment and Media - Companies in the entertainment and media industry can explore interactive and gamified content that promotes social awareness.
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