Jose Curevo's History in a Bottle App Tells Its Brand Story
Laura McQuarrie — May 7, 2014 — Tech
References: itunes.apple & brandingmagazine
The 'History in a Bottle' campaign celebrates over 219 years that Jose Curevo Tradicional has been a part of Mexican and American history. Downloading the free 'Cuervo History in a Bottle' app illustrates some of these great moments over time, such as Mexico's win in the 1862 Battle of Puebla, the era of Prohibition and the origins of drinks like tequila and margaritas. These moments are set up inside bottles of Jose Curevo Tradicional, which literally lets its bottles speak for themselves and tell their own stories.
The app also has an augmented reality feature and when you hold a mobile device over a bottle of Jose Curevo Tradicional tequila, the animated stories come to life before your eyes.
The app also has an augmented reality feature and when you hold a mobile device over a bottle of Jose Curevo Tradicional tequila, the animated stories come to life before your eyes.
Trend Themes
1. Historical Brand Storytelling - Using augmented reality technology, brands can create immersive experiences that bring their rich history to life and engage consumers on a deeper level.
2. Interactive Packaging - By incorporating augmented reality features into product packaging, brands can enhance the customer experience and provide additional value through interactive storytelling.
3. Mobile App Integration - Integrating mobile apps with physical products allows brands to deliver unique and personalized content directly to consumers, driving engagement and brand loyalty.
Industry Implications
1. Alcohol & Beverage - Beverage brands can leverage augmented reality technology to showcase their heritage, educate consumers, and create memorable experiences around their products.
2. Marketing & Advertising - The use of augmented reality in brand storytelling presents new opportunities for marketers to captivate audiences, drive brand awareness, and differentiate themselves in a crowded marketplace.
3. Technology & Mobile - The integration of augmented reality into mobile apps opens up avenues for innovation in entertainment, retail, and other industries, fostering greater customer engagement and immersive experiences.
3.6
Score
Popularity
Activity
Freshness
