This Brand Focuses on Functional and Fashionable Hiking Gear
Katherine Pendrill — July 21, 2015 — Lifestyle
References: bowndling & coolhunting
'Bowndling' is a UK-based company that specializes in comfort-focused hiking apparel for women. The company was started by a group of women who noticed that existing female hiking gear was either ultra-feminine or completely shapeless. These women started Bowndling in order to provide comfortable hiking clothes that were both functional and stylish.
Each of the pieces in the Bowndling line is designed with maximum comfort in mind. These include basics such as waterproof leggings and merino sweatpants, as well as accessories such as acrylic canvas rucksacks. The hiking apparel is made from durable materials and is designed to stand up to extreme conditions. Each of the pieces are produced locally to ensure high-quality manufacturing.
Not only is the clothing functional, but it also helps support a good cause. Bowndling recently partnered with '1% For the Planet' to provide one percent of its profits to support wildlife and wilderness conservation programs.
Each of the pieces in the Bowndling line is designed with maximum comfort in mind. These include basics such as waterproof leggings and merino sweatpants, as well as accessories such as acrylic canvas rucksacks. The hiking apparel is made from durable materials and is designed to stand up to extreme conditions. Each of the pieces are produced locally to ensure high-quality manufacturing.
Not only is the clothing functional, but it also helps support a good cause. Bowndling recently partnered with '1% For the Planet' to provide one percent of its profits to support wildlife and wilderness conservation programs.
Trend Themes
1. Comfort-focused Hiking Apparel - Opportunity for disruptive innovation: Develop advanced textiles and materials that enhance comfort and performance in hiking apparel.
2. Functional and Fashionable Hiking Gear - Opportunity for disruptive innovation: Combine functionality and fashion in hiking gear through innovative design and material choices.
3. Local and Sustainable Manufacturing - Opportunity for disruptive innovation: Implement localized and sustainable manufacturing practices in the production of hiking apparel to reduce environmental impact.
Industry Implications
1. Outdoor Apparel Industry - Opportunity for disruptive innovation: Introduce new brands and products in the outdoor apparel industry that prioritize comfort and functionality for hikers.
2. Textile Industry - Opportunity for disruptive innovation: Develop advanced textiles and materials that enhance comfort and performance in various industries, including hiking apparel.
3. Conservation and Wildlife Protection Industry - Opportunity for disruptive innovation: Create partnerships between businesses and environmental organizations, like Bowndling's partnership with '1% For the Planet', to support conservation efforts through profit sharing.
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