Hijinx Strategies Focuses on Promoting Socially Good Campaigns
Rahul Kalvapalle — May 4, 2015 — Social Good
References: hijinxstrategies
Hijinx Strategies is a Toronto-based public relations and marketing agency with a difference -- it only works on campaigns that have a socially good element to them, whether they are charitable efforts, public awareness drives, knowledge expansion ventures or socially sound business initiatives. The agency is led by Jillian Bowman, who wanted to leverage over two decades of industry experience to help make a difference in the community.
The firm refers to its people -- designers, experiential marketing mavens and media producers -- as 'impact instigators'; these strategic instigators help clients find the perfect blend of public relations, social media, sponsorship, paid media and other tools to achieve meaningful and profitable results.
Hijinx prides itself on running its operations efficiently in order to mitigate overhead, thereby reducing clients' costs and optimizing its own resources. In addition to having an indirect impact on the community via its work with clients, Hijinx also manages to donate a portion of its own profits towards supporting an array of non-profit initiatives.
The world of public relations and marketing is often perceived negatively by people who associate it with propaganda and spin in search of profits. However, Hijinx Strategies is showing that it's absolutely possible to run an ethically sound and socially sensitive PR and marketing agency in sustainable fashion without compromising on profits.
The firm refers to its people -- designers, experiential marketing mavens and media producers -- as 'impact instigators'; these strategic instigators help clients find the perfect blend of public relations, social media, sponsorship, paid media and other tools to achieve meaningful and profitable results.
Hijinx prides itself on running its operations efficiently in order to mitigate overhead, thereby reducing clients' costs and optimizing its own resources. In addition to having an indirect impact on the community via its work with clients, Hijinx also manages to donate a portion of its own profits towards supporting an array of non-profit initiatives.
The world of public relations and marketing is often perceived negatively by people who associate it with propaganda and spin in search of profits. However, Hijinx Strategies is showing that it's absolutely possible to run an ethically sound and socially sensitive PR and marketing agency in sustainable fashion without compromising on profits.
Trend Themes
1. Socially Responsible Marketing - Hijinx Strategies is leading the trend of public relations and marketing agencies that focus on campaigns with a socially responsible element.
2. Impact Instigators - Hijinx's unique approach of referring to its designers, experiential marketing mavens and media producers as 'impact instigators' presents an opportunity to create a trend of impactful teamwork in all industries.
3. Efficient Operations - Hijinx's efficient operations that aim to reduce costs and optimize resources presents an opportunity for the trend of reducing overhead and creating more value for clients and customers in all industries.
Industry Implications
1. Public Relations - Hijinx Strategies is revolutionizing the public relations industry by showing that it's possible to be ethically sound and socially sensitive while remaining profitable.
2. Marketing - The socially good campaigns that Hijinx Strategies focuses on presents a disruption to traditional marketing campaigns and presents an opportunity for companies to shift their focus on more charitable efforts.
3. Non-profit - Hijinx Strategies' donations to non-profit initiatives presents an opportunity for the non-profit industry to receive more funding from socially responsible companies operating in different industries.
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