This Line of High-Quality Sportswear Features No Visible Branding
Katherine Pendrill — September 14, 2015 — Fashion
References: kickstarter & athletescollective
‘Athletes Collective’ recently launched a Kickstarter campaign to produce a line of high-quality athletic apparel that features no visible branding. When it comes to purchasing activewear, consumers are often forced to choose between sporting a brand logo or settling for poorly made alternatives. This dilemma spurred Adam Mintz and Charlie Friedmann to produce their own line of logo-free activewear.
After years of research and development, Mintz and Friedmann launched Athletes Collective. The garments featured in the Athletes Collective line boast simple designs that fit a wide variety of body types. Despite the minimalist design, the clothing is made from durable moisture-wicking fabric that helps keep the wearer cool and dry while they exercise. Unlike other high-quality sportswear, the Athletes Collective shirts are completely free from logos and brand names.
The Canadian-made clothing line is perfect for men who are looking for high-performance sportswear that does not turn them into a walking advertisement for big-name brands.
After years of research and development, Mintz and Friedmann launched Athletes Collective. The garments featured in the Athletes Collective line boast simple designs that fit a wide variety of body types. Despite the minimalist design, the clothing is made from durable moisture-wicking fabric that helps keep the wearer cool and dry while they exercise. Unlike other high-quality sportswear, the Athletes Collective shirts are completely free from logos and brand names.
The Canadian-made clothing line is perfect for men who are looking for high-performance sportswear that does not turn them into a walking advertisement for big-name brands.
Trend Themes
1. Logo-free Activewear - Opportunity for brands to create high-quality athletic apparel without visible branding, offering consumers a logo-free option.
2. Minimalist Design - Opportunity for designers to create simple and versatile activewear designs that appeal to a wide range of body types.
3. Durable Moisture-wicking Fabric - Opportunity for textile manufacturers to develop innovative fabrics that are both durable and moisture-wicking for enhanced performance.
Industry Implications
1. Athletic Apparel - Opportunity for athletic apparel companies to tap into the growing demand for logo-free activewear that offers high-quality performance.
2. Fashion Design - Opportunity for fashion designers to incorporate minimalist design principles into activewear, creating stylish and functional garments.
3. Textile Manufacturing - Opportunity for textile manufacturers to produce advanced fabrics that combine durability and moisture-wicking properties for improved athletic performance.
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