This Subscription Service Delivers High-Quality Pet Food
Katherine Pendrill — August 7, 2015 — Lifestyle
'Wonderboo' is a Sweden-based subscription service that delivers high-quality pet food. While there are other dog-based subscription services available, Wonderboo allows you to spoil your beloved pooch with gourmet dog food.
Pets owners who sign up for the Wonderboo service will receive a weekly delivery of high-quality pet food. The food comes in pre-packaged containers that are portioned for either large or small dogs. There is also a lighter food option for dogs that are on a restricted diet. If the weekly deliveries aren't enough, customers can also opt for additional weekend deliveries to ensure their pooch is feeling full and satisfied.
Wonderboo is currently only available for Swedish customers, but the company does plan to extend the service to other countries in the near future.
Pets owners who sign up for the Wonderboo service will receive a weekly delivery of high-quality pet food. The food comes in pre-packaged containers that are portioned for either large or small dogs. There is also a lighter food option for dogs that are on a restricted diet. If the weekly deliveries aren't enough, customers can also opt for additional weekend deliveries to ensure their pooch is feeling full and satisfied.
Wonderboo is currently only available for Swedish customers, but the company does plan to extend the service to other countries in the near future.
Trend Themes
1. Canine-subscription Services - Disruptive innovation opportunity: Develop a subscription service that offers customized pet products and services for dogs, such as toys, grooming products, and training materials.
2. High-quality Pet Food - Disruptive innovation opportunity: Create a high-quality pet food subscription service that caters to specific dietary needs, such as grain-free or hypoallergenic options.
3. Luxury Pet Industry - Disruptive innovation opportunity: Introduce a luxury pet care service that offers specialized treatments like spa sessions, acupuncture, and personalized pet training.
Industry Implications
1. Pet Food Subscription - Disruptive innovation opportunity: Establish a pet food subscription service that focuses on delivering fresh, organic, and locally sourced pet food.
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3. Pet Health and Wellness - Disruptive innovation opportunity: Develop a wellness-focused pet care industry by offering services like pet fitness trackers, telemedicine consultations, and personalized health plans.
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