The New Huel High-Protein Snack Bar is Packed with Nutrients
Michael Hemsworth — November 30, 2019 — Marketing
The Huel V3.1 high-protein snack bars are the latest product from the UK-based brand that seeks to offer consumers a satisfying way to stay fueled between meals, while also optimizing their nutritional intake. The bars come in four flavors including Chocolate, Salted Caramel, Coffee Caramel and Chocolate Orange, which each contain 200 calories and 12 grams of plant-based protein. This is thanks to an oat flour and rolled oat base that has been enhanced with pea protein and brown rice protein, while each one is also fortified with 26 vitamins and minerals to make each one nutritionally complete.
The Huel V3.1 high-protein snack bars were explained by CEO and Co-Founder of Huel Julian Hearn who said, "As Huel continues it’s rapid growth globally, we wanted to put a strong focus into developing our solid food range. We have created a truly unique bar that not only tastes great but provides the important nutrition you need between meals or on the go.”
The Huel V3.1 high-protein snack bars were explained by CEO and Co-Founder of Huel Julian Hearn who said, "As Huel continues it’s rapid growth globally, we wanted to put a strong focus into developing our solid food range. We have created a truly unique bar that not only tastes great but provides the important nutrition you need between meals or on the go.”
Trend Themes
1. Nutrient-packed Snack Bars - Brands can create more nutrient-dense snack bars by using a combination of plant-based proteins and whole grains, while also fortifying them with essential vitamins and minerals to provide a complete nutritional profile.
2. Plant-based Protein Supplements - Opportunities exist for companies to develop new plant-based protein supplements, leveraging the health and eco-friendly benefits of plant-based protein sources.
3. Functional Foods - Functional and nutritionally complete foods like the Huel high-protein snack bars can be a disruptive innovation opportunity to cater to health-conscious consumers who want a convenient way to meet their daily nutritional needs.
Industry Implications
1. Sports Nutrition - Innovative protein bars like Huel can cater to the unique needs of athletes and fitness enthusiasts who require quick, nutrient-dense fuel for their workouts.
2. Healthy Snacks - Companies can capitalize on the growing demand for snacks that provide both convenience and nutrition by developing products like Huel's high-protein snack bars.
3. Meal Replacement - Meal-replacement products can provide a convenient way for busy individuals to maintain a healthy diet, and brands can explore the use of plant-based proteins and functional ingredients to create complete, balanced meal replacements.
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