These New Pulsin Protein and Brownie Bars are Flavorful
Michael Hemsworth — October 23, 2021 — Marketing
These new Pulsin Protein and Brownie bars are being launched by the UK-based sports nutrition and snack brand to provide consumers with a vegan-friendly way to maintain their lifestyle. The products come in two options for the Protein Bars including Choc Fudge and Cookie Dough, while the Brownies come in Double Choc Fudge and Double Choc Dream flavors. The Protein Bars contain 15-grams of plant-based protein and one-gram of sugar, while the Brownies are less than 150-calories with 35-grams of fiber in each.
Managing Director at Pulsin Simon James-Ashburner spoke on the new Pulsin Protein and Brownie bars saying, "We have seen a growing demand for indulgent, great-tasting, plant-based snacks and protein bars within the snacking market. Producing our bars on-site at our Gloucestershire HQ and with a history of producing nutrition-led bars, we knew we were in a prime position to hit this consumer need.”
Managing Director at Pulsin Simon James-Ashburner spoke on the new Pulsin Protein and Brownie bars saying, "We have seen a growing demand for indulgent, great-tasting, plant-based snacks and protein bars within the snacking market. Producing our bars on-site at our Gloucestershire HQ and with a history of producing nutrition-led bars, we knew we were in a prime position to hit this consumer need.”
Trend Themes
1. Plant-based Snacks - Opportunity to create indulgent, great-tasting, and nutritious vegan-friendly snacks with high protein and low sugar content.
2. Fiber-rich Bars - Opportunity to develop high fiber snack bars with less than 150 calories and flavorful taste to cater to health-conscious consumers.
3. On-site Production - Opportunity to increase efficiency and product quality by producing vegan snack bars on-site and offering customization options.
Industry Implications
1. Sports Nutrition - Developing high protein plant-based snack bars to cater to the growing demand for health and fitness-focused consumers.
2. Plant-based Food - Opportunity for the plant-based food industry to introduce more alternatives and expansion of vegan snack options in the market.
3. Snack Food - Opportunity to cater to the rising demand for indulgent and nutritious snack bars that provide essential nutrients, dietary fibers, and support a healthy lifestyle.
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