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Upcycled High-Protein Shakes

REBBL Has Introduced a New Line of 26g Protein Shakes

— October 16, 2024 — Eco
REBBL recently introduced a new line of high-protein shakes, boasting a total of 26 grams per bottle. These are sure to stand out in the ready-to-drink beverage market due to their innovative use of upcycled barley protein. The recipe also boasts only four grams of sugar.

REBBL's new high-protein shakes are crafted with EverPro®, an Upcycled Certified and Non-GMO Project Verified plant protein. The product's sustainability focus is reinforced by its low carbon footprint and a closed-loop supply chain, which uses grains sourced from U.S. farmers. The protein blend includes pea, rice, and upcycled barley proteins to offer a nutrient-dense option for those seeking plant-powered nutrition. Available in flavors like Chocolate, Vanilla, and Cookies & Creme, the high-protein shakes are designed to support muscle recovery and general wellness without artificial ingredients or high sugar content.

Image Credit: REBBL
Trend Themes
1. Upcycled Plant-based Proteins - The innovative use of upcycled barley protein in shakes provides a sustainable option in protein supplementation.
2. Low-sugar Nutrition - The formulation’s focus on minimal sugar content meets growing consumer demand for healthier, low-sugar beverages.
3. Closed-loop Supply Chains - The reliance on a closed-loop supply chain underscores an emerging preference for environmentally responsible manufacturing processes.
Industry Implications
1. Health and Wellness - Products like REBBL's protein shakes are revolutionizing health-focused food and beverage offerings with plant-powered and nutrient-dense ingredients.
2. Sustainable Agriculture - Upcycled ingredients sourced from local farmers highlight a rising industry trend towards sustainability and resource efficiency in agriculture.
3. Functional Beverages - The ready-to-drink beverage market sees innovation as brands introduce functional drinks that support muscle recovery and general wellness.
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