Wilson Roberto — May 11, 2006 — Marketing
References: skolbeats.br
This summer, the Skol Beats concert series will feature a plethora of new technology to push the brand. These innovations include: an enormous audio visualization tool (the size of a building), billboards that let you broadcast SMS text messages to your friends, and official concert ringtones that you can download via bluetooth technology. The Brazillian festival site also includes a blog, beatcasts, and lots of cool downloads. This level of technology sets the standard for concert marketing.
Trend Themes
1. Immersive Brand Experiences - The use of audio visualization tools and interactive billboards at the Skol Beats concert series creates immersive brand experiences that engage consumers on a deeper level.
2. Mobile Engagement - The integration of SMS text messaging, Bluetooth technology, and downloadable ringtones demonstrates the importance of mobile engagement in the concert marketing industry.
3. Digital Content Platforms - The inclusion of a blog, beatcasts, and downloadable content on the Brazillian festival site highlights the need for digital content platforms to enhance the concert experience and connect with fans.
Industry Implications
1. Event Marketing - The use of high-tech branding strategies at the Skol Beats concert series presents disruptive innovation opportunities for the event marketing industry to create unique and memorable experiences for attendees.
2. Mobile Advertising - The integration of mobile technologies such as SMS text messaging and Bluetooth at the Skol Beats concert series opens up disruptive innovation opportunities for the mobile advertising industry to deliver targeted and interactive campaigns to concert-goers.
3. Digital Entertainment - The incorporation of digital content platforms and interactive experiences at the Brazillian festival site showcases disruptive innovation opportunities for the digital entertainment industry to revolutionize the way fans engage with music festivals and concerts.
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