DL1961 & Recover Collaborated on a Sustainable Five-Piece Capsule
Laura McQuarrie — February 2, 2022 — Eco
References: dl1961 & fashionunited.uk
Premium denim brand DL1961 and Recover, a material sciences company and global producer of post-consumer waste cotton fiber, collaborated on a sustainability initiative to create the world's very first high-performance circular jeans. The five-piece capsule collection features the brand's best-selling silhouettes with Recover fibers and pair of DL1961 jeans is tracked by the Environmental Impact Measurement software by Jeanologia. The designs are crafted with eco-friendly fibers, optimized water, energy and resource-saving technologies to offer unrivaled features. In fact, a million pairs of jeans made from Recover denim saves enough water to fill about 530 Olympic-size swimming pools and the annual CO2
emissions of approximately 417 people.
Model Candice Swanepoel stars in the sustainable denim campaign. The DL1961 denim products made with Recover fibers are launching in early February 2022.
emissions of approximately 417 people.
Model Candice Swanepoel stars in the sustainable denim campaign. The DL1961 denim products made with Recover fibers are launching in early February 2022.
Trend Themes
1. Circular Fashion - Innovative use of post-consumer waste materials to create sustainable fashion items presents an opportunity for disruptive innovation in the fashion industry.
2. Eco-friendly Design - The use of optimized water, energy, and resource-saving technologies can drive sustainability and disrupt the denim and broader fashion industry.
3. Environmental Impact Tracking - By tracking the environmental impact of jeans manufacturing through software like Jeanologia, a disruptive innovation opportunity lies in promoting greater transparency for consumers in the clothing industry.
Industry Implications
1. Sustainable Fashion - The partnership between DL1961 and Recover presents a disruptive innovation opportunity in the sustainable fashion industry.
2. Denim Production - Optimizing denim production to use eco-friendly fibers and water, energy, and resource-saving technologies presents an opportunity for disruptive innovation in the denim industry.
3. Environmental Software - As companies embrace sustainable development, software solutions like Jeanologia for tracking environmental impact can disrupt and drive growth in the environmental technology industry.
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