Jeni's High Five Candy Bar Takes Cues from Gas Station Snacks
Laura McQuarrie — July 1, 2023 — Lifestyle
High Five Candy Bar is an irresistible release from Jeni’s Splendid Ice Cream that combines peanut butter, caramel, chocolate and pretzels in a satisfyingly nostalgic way.
High Five Candy Bar is one of the upcoming flavors that will be debuting in the brand's upcoming Road Trip Snacks collection, along with fun-filled, new and limited-time-only flavors that will be appearing in scoop shops across the country. These travel-inspiring flavors include Salted Licorice, Frosé Sorbet, BOMBASTIX Sundae Cone and Butterscotch Popcorn. According to Jeni's, these flavors channel the essence of "the sweet and salty snacks you pick up at the gas station, the cool treats you reach for to take the edge off the sweltering heat, and the first sip of that super refreshing adult beverage when you’re done driving for the day.”
High Five Candy Bar is one of the upcoming flavors that will be debuting in the brand's upcoming Road Trip Snacks collection, along with fun-filled, new and limited-time-only flavors that will be appearing in scoop shops across the country. These travel-inspiring flavors include Salted Licorice, Frosé Sorbet, BOMBASTIX Sundae Cone and Butterscotch Popcorn. According to Jeni's, these flavors channel the essence of "the sweet and salty snacks you pick up at the gas station, the cool treats you reach for to take the edge off the sweltering heat, and the first sip of that super refreshing adult beverage when you’re done driving for the day.”
Trend Themes
1. Road Trip Snacks - Creating ice cream flavors inspired by classic road trip snacks presents an opportunity for disruptive innovation in the ice cream industry.
2. Nostalgic Flavors - Developing ice cream flavors that evoke nostalgia can disrupt the traditional ice cream market and attract a new customer base.
3. Limited-time Releases - Introducing limited-time-only ice cream flavors creates a sense of exclusivity and urgency, driving customer demand and creating a disruptive marketing strategy.
Industry Implications
1. Ice Cream - The ice cream industry can capitalize on the trend of road trip-inspired flavors by offering unique and nostalgic options to attract customers.
2. Snack Foods - Snack food companies can explore the ice cream industry collaboration opportunities to create innovative cross-category products that combine the flavors of popular snacks with ice cream.
3. Beverage - The beverage industry can seize the opportunity presented by road trip-inspired ice cream flavors to develop complementary drink options that enhance the overall consumer experience.
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