Vans Announced Its Collaboration with Designer Vivienne Westwood
Vans and Vivienne Westwood are teaming up for Spring/Summer 2018 and dropping a pattern-heavy high fashion sneaker collection. The silhouette is globally recognized as the classic Vans Sk8-Hi. The collaboration is meant to prepare shoe enthusiasts for the warm months with spring-inspired graphics. The 'Anglomania' capsule boasts the contemporary skateboard punk influence of Vans with the delicate and cheery aesthetic of Vivienne Westwood.
The high fashion sneaker drop includes two designs with an aesthetic that blends comic book playfulness and painting technique. The first Sk8-Hi silhouette is a colorful explosion with burnt orange midsoles and tonal lacing, while the second is a grey scale masterpiece. Encompassing youth skate culture, as well as Vivienne Westwood's signature approach to pattern design, the Anglomania footwear capsule can be seen as combining two worlds — that one of gritty and laid-back subculture and another of high fashion technical approaches.
The high fashion sneaker drop includes two designs with an aesthetic that blends comic book playfulness and painting technique. The first Sk8-Hi silhouette is a colorful explosion with burnt orange midsoles and tonal lacing, while the second is a grey scale masterpiece. Encompassing youth skate culture, as well as Vivienne Westwood's signature approach to pattern design, the Anglomania footwear capsule can be seen as combining two worlds — that one of gritty and laid-back subculture and another of high fashion technical approaches.
Trend Themes
1. Collaborative Fashion Collections - The trend of fashion brands collaborating on limited edition collections provides disruptive innovation opportunities for both companies to combine their unique aesthetics and reach new customer segments.
2. Pattern-heavy Sneaker Designs - The trend of incorporating bold and playful patterns into sneaker designs presents disruptive innovation opportunities for footwear brands to create eye-catching and unique products that stand out in the market.
3. Blending Street Culture with High Fashion - The trend of merging streetwear and high fashion in sneaker collaborations offers disruptive innovation opportunities for brands to tap into the growing demand for fashion-forward and edgy footwear among urban consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage collaborative fashion collections to generate buzz, attract new customers, and drive sales.
2. Footwear Manufacturing - The footwear manufacturing industry can embrace pattern-heavy sneaker designs to differentiate their products, increase brand visibility, and cater to customers seeking bold and unconventional footwear options.
3. Streetwear and Urban Fashion - The streetwear and urban fashion industry can capitalize on the trend of blending street culture with high fashion to create exciting collaborations that resonate with the fashion-forward and style-conscious urban consumer market.
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