Mat Maitland Elevates Junk Food with a High-Fashion Collage
Sarah St.Jules — July 24, 2013 — Pop Culture
References: matmaitland & itsnicethat
Collages are rarely seen in editorial spreads because of the lack of focus, however Mat Maitland has created a high fashion collage-inspired shoot that also makes your mouth water.
In HERO magazine, Maitland uses junk food to parallel the high fashion accessories that are being featured. In one picture, Cartier is paired with mustard and a donut, and in another Valentino is combined with toast and a hamburger. The juxtaposition that Maitland was able to create is captivating; by joining high-end and low-end products he creates a standout editorial. The pictures use bright colors, and have a fun vibe to them. The products look as though they are falling, and even though each shot is busy, the focus stays strongly on the merchandise being displayed. Mat Maitland has been able to successfully combine a high fashion collage and junk food, and make both look good enough to eat.
In HERO magazine, Maitland uses junk food to parallel the high fashion accessories that are being featured. In one picture, Cartier is paired with mustard and a donut, and in another Valentino is combined with toast and a hamburger. The juxtaposition that Maitland was able to create is captivating; by joining high-end and low-end products he creates a standout editorial. The pictures use bright colors, and have a fun vibe to them. The products look as though they are falling, and even though each shot is busy, the focus stays strongly on the merchandise being displayed. Mat Maitland has been able to successfully combine a high fashion collage and junk food, and make both look good enough to eat.
Trend Themes
1. Fashion-food Fusion - Exploring the merging of high fashion and junk food in creative and visually appealing ways.
2. Unconventional Advertising - Using collages and unique concepts to grab attention and promote products in a new and engaging way.
3. Playful Aesthetics - Employing bright colors, vibrant imagery, and a fun vibe to create visually captivating content.
Industry Implications
1. Fashion - Opportunity to collaborate with food brands or integrate food-themed elements into fashion campaigns to appeal to a wider audience.
2. Advertising - Chance to experiment with collage-inspired marketing materials that combine different elements to capture attention and create memorable experiences for consumers.
3. Food and Beverage - Potential for creative partnerships with fashion brands or collaborations on food-inspired fashion lines, tapping into the intersection of food and style.
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