Toronto's dresst Rents Clothing & Accessories for Every Day Wear
Laura McQuarrie — July 30, 2019 — Eco
References: dresst & ebosscanada
dresst is a Toronto-based high-end clothing rental service that offers a minimalist, sustainable approach to fashion. dresst lets customers pick three pieces for the month to be delivered and after 30 days, they can simply send the styles back and choose three more designs to refresh their wardrobe. dresst brands itself as the smartest closet ever, one that "has exactly what you want, takes up no space and does all your dry cleaning."
The clothing rental service has the potential to appeal to those who are looking to spruce up their professional workwear options, eveningwear, daily style or need some kind of one-off special event piece.
Due to the ever-changing nature of the fashion industry, many fast fashion businesses are not sustainable but this doesn't have to impact one's passion for clothing and accessories, or even periodically changing their style.
The clothing rental service has the potential to appeal to those who are looking to spruce up their professional workwear options, eveningwear, daily style or need some kind of one-off special event piece.
Due to the ever-changing nature of the fashion industry, many fast fashion businesses are not sustainable but this doesn't have to impact one's passion for clothing and accessories, or even periodically changing their style.
Trend Themes
1. Sustainable Fashion Rental - The trend of renting high-end clothing as a sustainable alternative to fast fashion presents disruptive innovation opportunities for the fashion industry to reduce waste and promote circular fashion.
2. Workwear Rental - The trend of renting professional workwear provides disruptive innovation opportunities for the rental industry to cater to business professionals who want to refresh their wardrobe without the commitment of purchasing.
3. Eventwear Rental - The trend of renting one-off special event pieces creates disruptive innovation opportunities for the fashion industry to offer affordable and convenient options for consumers who want to stand out at special occasions without breaking the bank.
Industry Implications
1. Fashion Rental - The high-end clothing rental service industry has the potential to disrupt traditional retail by offering a more sustainable and cost-effective way for consumers to access designer fashion.
2. Sustainable Fashion - The sustainable fashion industry can benefit from integrating clothing rental services as part of their business model, providing consumers with a more eco-friendly alternative to traditional fashion consumption.
3. Rental Industry - The rental industry can embrace the high-end clothing rental trend to expand their offerings and cater to a broader range of customers who want access to fashionable and quality items without long-term commitments.
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