'The Matchbox Project' Lets You Bid On Mystery Gifts in Mini Boxes
Cowbag — April 15, 2009 — Art & Design
References: blurty & cakeheadlovesevil
The Matchbox Project is a really simply community art initiative based on using matchboxes of all types. The idea is that each week a decorated matchbox containing a tiny present is left in a public place somewhere in the world.
The Matchbox Project started as a joke, but hundreds of different designs have since been created, even matchbox tuxedos.
The new twist is taking this project online; you now no longer have to physically find a matchbox, you can bid for ones you like online.
The Matchbox Project started as a joke, but hundreds of different designs have since been created, even matchbox tuxedos.
The new twist is taking this project online; you now no longer have to physically find a matchbox, you can bid for ones you like online.
Trend Themes
1. Community Art Initiatives - There is an opportunity to leverage community art initiatives, like The Matchbox Project, that engage and unite people through creativity and art.
2. Digitalizing Analog Experiences - By digitizing analog experiences, such as bidding for matchboxes online, businesses can expand their reach beyond physical locations and offer new channels for customers to engage with their products and services.
3. Gamification of Auctions - Gamifying auctions, like the bidding process for matchboxes, can provide a more interactive and engaging customer experience while enhancing the perception of value and scarcity of the items being auctioned.
Industry Implications
1. Art and Culture - Art and culture businesses can leverage community art initiatives, like The Matchbox Project, to engage and inspire customers while building stronger communities around shared passions.
2. E-commerce - E-commerce platforms can digitize analog experiences, such as bidding for matchboxes online, to create new channels for customers to engage with their products and services and reach new audiences.
3. Auctions and Collectibles - Auctions and collectibles businesses can gamify their bidding processes, like with The Matchbox Project, to create a more interactive and engaging customer experience while enhancing the perceived value and scarcity of their items.
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