The Herve Leger by Max Azria Spring 2012 Campaign Stars a Queenly Fatima Siad
Meghan Young — January 16, 2012 — Marketing
References: herveleger & fashiongonerogue
There is a wild, regal beauty to the Herve Leger by Max Azria Spring 2012 ad campaign that does not just pertain to the use of a noble creature such as this horse. Model Fatima Siad of 'America’s Next Top Model' fame strikes a queenly pose in a silver, peak-a-boo gown. Strong and statuesque, the Somali-Ethiopian beauty could easily be mistaken for a Greek goddess.
Inspired by gladiator armor, the Herve Leger by Max Azria Spring 2012 collection and campaign captures the ancient era beautifully. Although a relatively simple photoshoot, it is incredibly powerful. From Siad's smoldering gaze to the white horse's presence and the shining dress, this print ad will pop off of any magazine page.
Inspired by gladiator armor, the Herve Leger by Max Azria Spring 2012 collection and campaign captures the ancient era beautifully. Although a relatively simple photoshoot, it is incredibly powerful. From Siad's smoldering gaze to the white horse's presence and the shining dress, this print ad will pop off of any magazine page.
Trend Themes
1. Regal Fashion Campaigns - Disruptive innovation opportunities include incorporating historical references and noble themes into fashion campaigns to create a sense of elegance and luxury.
2. Peak-a-boo Gowns - Disruptive innovation opportunities lie in designing gowns with strategic cutouts and unique silhouettes, adding a modern twist to traditional eveningwear.
3. Powerful Minimalistic Photoshoots - Disruptive innovation opportunities exist in creating impactful print ads through simplicity and strong visual elements, emphasizing the beauty and presence of the featured models or products.
Industry Implications
1. Fashion - Disruptive innovation opportunities can be found in infusing fashion campaigns with historical references and modern interpretations, creating captivating visuals and narratives.
2. Luxury Goods - Disruptive innovation opportunities lie in incorporating elements of regality and opulence into luxury goods, offering unique and premium experiences to consumers.
3. Advertising - Disruptive innovation opportunities exist in creating powerful and visually striking print ads, utilizing minimalistic yet impactful designs to capture audience attention and convey brand messages effectively.
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