The Heroic Nissan Juke Takes on "The Dread"
Amelia Roblin — October 5, 2010 — Autos
It may not have been the first label to come to mind for an unassuming vehicle, but the heroic Nissan Juke has managed to turn this idea around. This courageous coupe's clash with the machine monster known as "The Dread" certainly proves the car's power.
Praised for its speed, agility and most of all, its "power dig turbo engine" that gives it a "big heart," the heroic Nissan Juke was able to out-drive and out-wit the frightful fiend that that was menacing other vehicles within this ad.
Praised for its speed, agility and most of all, its "power dig turbo engine" that gives it a "big heart," the heroic Nissan Juke was able to out-drive and out-wit the frightful fiend that that was menacing other vehicles within this ad.
Trend Themes
1. Turbo Engines Dominate Car Industry - As more car manufacturers invest in high-performing turbo engines, there is an opportunity for Nissan to continue to innovate in this space and lead the pack.
2. Heroic Branding in Advertising - With the success of the Nissan Juke's heroic branding in this commercial, there is an opportunity for other brands to incorporate similar storytelling into their advertising campaigns to better connect with consumers.
3. Rise of Crossover Suvs - With the increasing popularity of crossover SUVs like the Nissan Juke, there is an opportunity for car manufacturers to continue to innovate and improve on this type of vehicle to meet customer demand.
Industry Implications
1. Automotive Industry - As the automotive industry continues to evolve, there is an opportunity for car manufacturers like Nissan to innovate in both design and performance to stay competitive.
2. Advertising Industry - With the rise of social media and new technologies, there is an opportunity for advertisers to create more engaging and interactive campaigns for consumers.
3. Entertainment Industry - With the success of this Nissan Juke commercial, there is an opportunity for entertainment companies to produce more branded content that blends cars and storytelling.
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