'Hero New York' Makes Bags That Can Be Worn by Both Boys and Girls
Katherine Pendrill — July 28, 2016 — Life-Stages
References: kickstarter & good.is
Entrepreneur Alissa Lentz recently launched a Kickstarter campaign for a line of gender-neutral backpacks called 'Hero New York.' Not only are the bags ultra-stylish, but they also come with a set of unique trading cards that inspire children through the stories of influential historical figures.
Hero New York is a line of unisex backpacks and pencil cases that are meant to instill confidence and inspire greatness. The bags come in eye-catching prints as well as two designs for elementary school or high school needs. Not only are the stylish backpacks gender-neutral, but they also come with collectible cards that tell the story of influential figures such as artist Frida Khalo, abolitionist Frederick Douglass and mathematician Ada Lovelace. As Lentz explains, the trading cards are meant to show children that "heroes come from all walks of life, all around the world. We want to show that you can make history, no matter where you’ve come from."
Hero New York is a line of unisex backpacks and pencil cases that are meant to instill confidence and inspire greatness. The bags come in eye-catching prints as well as two designs for elementary school or high school needs. Not only are the stylish backpacks gender-neutral, but they also come with collectible cards that tell the story of influential figures such as artist Frida Khalo, abolitionist Frederick Douglass and mathematician Ada Lovelace. As Lentz explains, the trading cards are meant to show children that "heroes come from all walks of life, all around the world. We want to show that you can make history, no matter where you’ve come from."
Trend Themes
1. Gender-neutral Products - There is an opportunity for businesses to create products that are not exclusively marketed towards one gender.
2. Inclusive Children's Products - There is an opportunity for businesses to create children's products that promote inclusivity and diversity.
3. Inspirational Trading Cards - There is an opportunity for businesses to create products that inspire and educate children, such as trading cards featuring influential figures.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has an opportunity to create gender-neutral designs and promote inclusivity.
2. Consumer Goods - The consumer goods industry has an opportunity to create products that promote diversity and education, such as children's backpacks with inspirational trading cards.
3. Education and Learning - The education and learning industry has an opportunity to create products that inspire and educate children, such as trading cards featuring influential historical figures.
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