The New Hermes London Flagship Resides in a Historic Building
Rebecca Byers — March 5, 2015 — Fashion
References: fashionista
The recently revealed Hermes London Flagship store is a stunning upscale retail experience located within the city's historic Time Life Building. Hermes had occupied the space since 1975, but the recently completed renovations have elevated the store to new heights.
To celebrate the re-launch of the Hermes London Flagship, the brand will be releasing three special editions of its La Pochette bag, a final installment of the La Jardin perfume series and a line of stationary designed by British designer Marc Newson.
The Hermes London Flagship store was designed by RDAI artistic director Denis Montel. The store recreates an old school, luxurious personal shopping experience that ends up being the opposition to the fast fashion market, a shift reflected in the retail displays of many luxury fashion brands.
To celebrate the re-launch of the Hermes London Flagship, the brand will be releasing three special editions of its La Pochette bag, a final installment of the La Jardin perfume series and a line of stationary designed by British designer Marc Newson.
The Hermes London Flagship store was designed by RDAI artistic director Denis Montel. The store recreates an old school, luxurious personal shopping experience that ends up being the opposition to the fast fashion market, a shift reflected in the retail displays of many luxury fashion brands.
Trend Themes
1. Luxury Retail Revival - The renovation of the Hermes London Flagship store showcases the trend of revamping iconic retail spaces to provide upscale, immersive experiences.
2. Collaborative Design - The collaboration with British designer Marc Newson highlights the trend of luxury brands partnering with renowned designers to create exclusive product lines.
3. Personalized Luxury Shopping - The Hermes London Flagship store's focus on providing a luxurious personal shopping experience reflects the trend of catering to individualized customer preferences and exclusivity.
Industry Implications
1. Luxury Retail - The revitalization of the Hermes London Flagship store presents a potential disruptive innovation opportunity for the luxury retail industry to redefine the in-store shopping experience.
2. Fashion - The collaboration between Hermes and British designer Marc Newson highlights an opportunity for the fashion industry to explore unique partnerships and create limited-edition products.
3. Interior Design - The design of the Hermes London Flagship store by RDAI artistic director Denis Montel showcases an opportunity for the interior design industry to blend historical elements with modern luxury aesthetics.
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