Foster Grant Uses Senior Raquel Welch to Promote Glasses to Old People
Going Like Sixty — February 11, 2009 — Lifestyle
References: mediapost
Raquel Welch is old - she’s 68! The so-called Greatest Generation, so why would Foster Grant’s tap her to be their spokesmodel for their Foster Grant sunglasses? Because Foster Grant’s “Who’s behind those Foster Grants” was determined to be a classic by some marketing genius. Oh and get this! Raquel Welch will be promoting Foster Grant reading glasses. Puh-leeze, will someone tell Foster Grant that they are no longer cool? They want a breakthrough in marketing. Yup, Raquel Welch - hip and breaking. Here’s how old Raquel Welch is: I had to go to the third search results on Google before I found a recent picture of her - the rest were of wigs. Old. Old. Old.
Trend Themes
1. Heritage Marketing - Using a well-known senior celebrity as a spokesperson to market products to older generations.
2. Disruptive Celebrity Endorsements - Utilizing unconventional celebrity endorsements to target specific age demographics.
3. Rebranding Nostalgic Products - Updating old and uncool products with a modern twist to appeal to new customers.
Industry Implications
1. Eyewear - Implementing heritage marketing strategies to promote fashionable eyewear for elderly customers.
2. Fashion - Exploring the potential of disruptive celebrity endorsements to revitalize established fashion brands.
3. Advertising - Assisting companies in rebranding nostalgic products by using heritage marketing techniques through advertising campaigns.
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