The 'Here Balloon' Floats in the Air to Point Out Empty Parking Spaces
Alexander Lam — July 24, 2013 — Eco
References: s-oil & creativecriminals
In an effort to help drivers save gas, Korean petroleum corporation S-Oil launched the 'Here Balloon' campaign. The campaign used balloons filled with helium to show drivers where empty parking spots were. Empty spaces had giant yellow arrows pointing down at them so that drivers could easily figure out where to go. When someone parked in an empty space, the car would pull a string down and lower the balloon. As a result, drivers could save gas by finding parking spots efficiently.
S-Oil's campaign was conceived by ad agency Cheil Worldwide. The ad agency set out to create an image that S-Oil is an oil-saving firm. By helping drivers save gas, Cheil is branding S-Oil as a company that helps consumers save time, oil and money.
S-Oil's campaign was conceived by ad agency Cheil Worldwide. The ad agency set out to create an image that S-Oil is an oil-saving firm. By helping drivers save gas, Cheil is branding S-Oil as a company that helps consumers save time, oil and money.
Trend Themes
1. Floating Parking Balloons - The use of balloons and helium technology could disrupt traditional parking management systems.
2. Efficiency-driven Advertising - Branding campaigns that focus on helping customers save time and money can prove popular.
3. Sustainable Solutions - Addressing environmental issues such as pollution and carbon emissions can lead to innovative campaigns and technologies.
Industry Implications
1. Oil and Gas - Companies in this sector can explore ways of showcasing their commitment towards sustainability and environmentally responsible practices.
2. Parking and Transportation - Efficiency-driven advertising campaigns can be deployed by parking management firms and allied businesses.
3. Advertising and Marketing - Innovative advertising agencies can capitalize on sustainability-driven campaigns to cater to eco-conscious consumers.
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