This Minimalist Spice & Herb Packaging Emphasizes Freshness
Rebecca Byers — March 11, 2016 — Marketing
References: packagingoftheworld
Using various black and white patterns, this example of spice and herb packaging was created by graphic designer Vassiliki Filippopoulou for the new PICE brand. Located in Greece, the packaging concept has been conceived as one that has the power to extend a global reach for the burgeoning brand.
Employing an old school font that matches each of the various black and white patterns, the overall aesthetic of the packaging and by extension, the product, is one that feels of artisan quality that consumers can trust.
As consumers become more concerned with the purity and origins of the foods they consume, many are opting for ultra-minimalist imagery that highlights both attention to detail and the cutting edge nature of the product.
Employing an old school font that matches each of the various black and white patterns, the overall aesthetic of the packaging and by extension, the product, is one that feels of artisan quality that consumers can trust.
As consumers become more concerned with the purity and origins of the foods they consume, many are opting for ultra-minimalist imagery that highlights both attention to detail and the cutting edge nature of the product.
Trend Themes
1. Minimalist Herb Packaging - Opportunity to create sleek, modern packaging designs for herbs and spices that emphasize freshness and artisan quality.
2. Black and White Packaging - Opportunity to leverage classic graphic design elements of black and white patterns and old school fonts for product branding.
3. Purity and Origins Transparency - Opportunity to market products that address consumer concerns about food purity and origins with minimalist and modern packaging designs.
Industry Implications
1. Food and Beverage - Innovations in packaging design for herbs and spices can set a brand apart in the competitive food and beverage market.
2. Graphic Design - A demand for minimalist and modern packaging designs with black and white elements presents an opportunity for graphic designers to explore new branding solutions.
3. Natural and Organic Products - Minimalist packaging designs that highlight the purity and origins of products can be leveraged in the growing natural and organic products industry.
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