WEEKDAY's Hemp Jeans Couture Capsule Elevates Hemp Fibers
Weekday works in collaboration with Agraloop, a tech startup that transforms food crop waste into fiber materials -- this results in the new Hemp Jeans Couture collection. Using waste gathered from oil-seed hemp production to create fibers that has social and environmentally impacts.
The hemp organic cotton blend exists in the brand's roster in white and ecru with plans to create indigo styles. The inspiration stems from "the modern tree-hugger" and imagines a conscious consumer that has an edgy aesthetic. This results in exaggerated shapes with dramatic cuts that can be seen in silhouettes such as the Mabel Jacket with detached sleeves. Other notable pieces in the capsule include the Plant Based denim and the Woody skirt.
Image Credit: WEEKDAY
The hemp organic cotton blend exists in the brand's roster in white and ecru with plans to create indigo styles. The inspiration stems from "the modern tree-hugger" and imagines a conscious consumer that has an edgy aesthetic. This results in exaggerated shapes with dramatic cuts that can be seen in silhouettes such as the Mabel Jacket with detached sleeves. Other notable pieces in the capsule include the Plant Based denim and the Woody skirt.
Image Credit: WEEKDAY
Trend Themes
1. Plant-based Fashion - The use of plant-based materials in the fashion industry provides an opportunity for sustainable and eco-friendly innovation.
2. Circular Textile Production - Tech startups that transform waste into fiber materials can revolutionize the production of textiles, making it more sustainable and environmentally friendly.
3. Ethical Consumerism - An increasing demand for conscious consumerism creates opportunities for brands that aim to provide sustainable products in the fashion industry.
Industry Implications
1. Fashion - Using plant-based and circular textile production methods can disrupt the traditional fashion industry by providing sustainable and eco-friendly alternatives to conventional materials.
2. Textile Production - Tech startups that transform waste into fiber materials can revolutionize the textile production industry by creating a more sustainable and efficient manufacturing process.
3. Sustainability - As environmental concerns continue to grow, sustainability-focused brands will have an opportunity to disrupt various industries including the fashion and textile production industries.
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