The 'Hood House' Offers Shelter for Felines in Chilly Weather
Michael Hemsworth — December 27, 2019 — Eco
References: foresty.co.kr & yankodesign
The 'Hood House' is an upcycled shelter for stray cats that enables consumers to pitch in and help offer a place for animals to seek refuge when the temperature drops.
The pet bed features an upcycled design that's achieved using winter clothing, which is fashioned into a dome-like dwelling that offers a place to rest during the winter months. 2,000 of the cat beds were created and given away through Molly's Pet Shop in South Korea to shoppers who purchased food for stray cats. The beds were set up throughout Seoul to provide support for pets in the form of shelter, food and fresh water.
The 'Hood House' is the design work of Seontaeck Kim, Jungbin Lee, Joohee Lee, Molly’s Pet Shop and Cheil Worldwide.
The pet bed features an upcycled design that's achieved using winter clothing, which is fashioned into a dome-like dwelling that offers a place to rest during the winter months. 2,000 of the cat beds were created and given away through Molly's Pet Shop in South Korea to shoppers who purchased food for stray cats. The beds were set up throughout Seoul to provide support for pets in the form of shelter, food and fresh water.
The 'Hood House' is the design work of Seontaeck Kim, Jungbin Lee, Joohee Lee, Molly’s Pet Shop and Cheil Worldwide.
Trend Themes
1. Upcycled Design - Creating products through upcycling can offer a sustainable and innovative solution to waste and resource management.
2. Animal Welfare - There is a growing demand for products and services that support the well-being and care of animals, presenting opportunities for businesses to cater to this market.
3. Collaborative Philanthropy - Collaborating with consumers to address societal issues, such as stray animal support, can create meaningful partnerships and engagement.
Industry Implications
1. Eco-friendly Products - Manufacturers and retailers can explore the production and sale of eco-friendly products made from upcycled materials, addressing consumer demand for sustainable options.
2. Pet Care - Pet care service providers, retailers, and brands can offer innovative products and solutions aimed at enhancing the well-being and comfort of animals.
3. Corporate Social Responsibility - Businesses can incorporate philanthropic initiatives into their corporate strategies, working alongside customers to support social causes and create positive impact.
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