Cycle in Style With Yakkay Brainwear
Elsa Blaine — July 20, 2008 — Lifestyle
If you have to mess up your hair in a bike helmet, you should at least be as stylish as you can be while you do it. â€Brainwear for Smart Peopleâ€, is what the Danish company Yakkay says of their ultra chic bike helmets.
The designs are basically an interchangable fabric covering over a typical bike helmet 'shell'. The Yakkay helmets come in 4 styles; Izmir, Dublin, Tokyo and Paris, in a variety of fabric choices. The Izmir is a crocheted wool cover and my favourite.
Yakkay's site photography is so lovely it really makes you want one one of their helmets so you could look cool too.
The designs are basically an interchangable fabric covering over a typical bike helmet 'shell'. The Yakkay helmets come in 4 styles; Izmir, Dublin, Tokyo and Paris, in a variety of fabric choices. The Izmir is a crocheted wool cover and my favourite.
Yakkay's site photography is so lovely it really makes you want one one of their helmets so you could look cool too.
Trend Themes
1. Stylish Bike Helmets - Disruptive innovation opportunity: Design fashionable bike helmets that allow individuals to cycle in style without compromising safety.
2. Interchangeable Helmet Covers - Disruptive innovation opportunity: Develop a line of helmet covers that can be easily swapped to match different styles and preferences.
3. Photogenic Product Presentations - Disruptive innovation opportunity: Create visually appealing product photography and marketing material to enhance the desirability and perceived value of the product.
Industry Implications
1. Sports and Outdoor Retail - Disruptive innovation opportunity: Introduce a range of stylish bike helmets to cater to fashion-conscious cyclists, creating a new market segment within the sports and outdoor retail industry.
2. Fashion and Accessories - Disruptive innovation opportunity: Collaborate with helmet manufacturers to design fashionable helmet covers that align with current fashion trends, opening up new opportunities in the fashion and accessories industry.
3. Photography and Creative Services - Disruptive innovation opportunity: Offer specialized product photography and creative services to companies looking to enhance the visual appeal of their products, tapping into the photography and creative services industry.
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