McDonald's Hello Kitty Fairy Tale Toys Revive Classic Storybook Tales
Laura McQuarrie — December 7, 2013 — Life-Stages
References: mcthai.co.th & en.rocketnews24
The Hello Kitty Fairy Tale set is an adorable new offering from McDonald's Thailand. For a cat, Hello Kitty is quite the fashionable chameleon. In this latest series, she dresses up as characters from classic fairytales like 'Little Red Riding Hood,' 'The Ugly Duckling' and the cowardly lion from 'The Wizard of Oz.' Additionally, there's a 'Hello Kitty McDelivery' doll, which is designed after Studio Ghibli’s 'Kiki’s Delivery Service.'
Each week, McDonald's will put out a new one of the Hello Kitty characters for just under $5. The entire Hello Kitty Fairy Tale set can be purchased in its entirety for $46 and there's also a fairytale book set that is available to accompany the dolls. These characters will definitely be a hit, since classic fairytales never seem to go out of style.
Each week, McDonald's will put out a new one of the Hello Kitty characters for just under $5. The entire Hello Kitty Fairy Tale set can be purchased in its entirety for $46 and there's also a fairytale book set that is available to accompany the dolls. These characters will definitely be a hit, since classic fairytales never seem to go out of style.
Trend Themes
1. Fairy Tale Merchandise - The popularity of McDonald's Hello Kitty Fairy Tale toys shows there is a growing trend towards consumer goods inspired by traditional fairy tales.
2. Character Licensing - The success of McDonald's Hello Kitty Fairy Tale toys could indicate a trend of increased interest in licensing popular characters to create unique consumer goods.
3. Nostalgic Consumer Goods - The revival of classic storybook tales through McDonald's Hello Kitty Fairy Tale toys presents an opportunity for businesses to capitalize on consumers' nostalgia for childhood favorites.
Industry Implications
1. Fast Food - The popularity of McDonald's Hello Kitty Fairy Tale toys highlights the potential for fast food chains to offer unique promotional items that attract and retain customers.
2. Toy Manufacturing - The success of McDonald's Hello Kitty Fairy Tale toys demonstrates that there is a market for toys that tap into nostalgia and classic storytelling.
3. Book Publishing - The availability of a fairytale book set to accompany McDonald's Hello Kitty Fairy Tale dolls suggests an opportunity for publishers to explore collaborations with popular franchises to create complementary merchandise.
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