Singapore-Based Bank Launches Hello Kitty Debit Card
Simal Yilmaz — January 8, 2013 — Pop Culture
Following the success of last spring's Hello Kitty Debit Card launch in Malaysia, Singapore-based bank Hong Leong is again targeting the fan base of the most adorned kitty in the world by launching its limited winter edition of its Hello Kitty debit cards. The card is available to all customers aged 18 years and older who open a Hong Leong Bank Savings or Current Account.
Other than the obvious perks of customizing customers’ wallet items with the beloved Hello Kitty motif, the debit card comes with tailored discounts in dining, shopping and traveling on top of all the other privileges offered to HLB Credit Card members. The Hello Kitty debit card is cute, pink and uniquely vertical in design in contrast to the horizontal pattern most are used to -- a must-have item for all Hello Kitty devotees.
Other than the obvious perks of customizing customers’ wallet items with the beloved Hello Kitty motif, the debit card comes with tailored discounts in dining, shopping and traveling on top of all the other privileges offered to HLB Credit Card members. The Hello Kitty debit card is cute, pink and uniquely vertical in design in contrast to the horizontal pattern most are used to -- a must-have item for all Hello Kitty devotees.
Trend Themes
1. Character-themed Debit Cards - Companies can capitalize on the popularity of beloved characters to launch themed debit cards with tailored perks that appeal to dedicated fans.
2. Vertical Card Design - Financial institutions can disrupt the traditional horizontal card design by offering unique and visually appealing vertical designs to attract customers.
3. Customized Discounts - Businesses can create targeted discounts for specific customer groups to increase loyalty and engagement with their brand.
Industry Implications
1. Banking - Banks can offer themed and customized debit cards to attract new customers and retain existing ones.
2. Retail - Retailers can partner with financial institutions to offer targeted discounts to customers who use specific debit cards, increasing foot traffic and sales.
3. Travel - Travel companies can collaborate with financial institutions to offer themed debit cards with travel discounts, driving engagement with their brand and increasing bookings.
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