Ring in the New Year in a Cute Way with Hello Kitty Champagne
Nicole Ballantyne-Choo — November 13, 2013 — Lifestyle
References: thedrinksbusiness & gizmodiva
Whether you're getting ready for your holiday parties or already thinking about New Year's Eve, Hello Kitty champagne is a cute and fun way to celebrate with friends and family.
While Hello Kitty liqueur doesn't seem like it'd be a popular choice, Paul Herman realized just how huge of an icon the adorable cat is in Asia. He decided to use this to his advantage in creating something unique. After discovering that Hello Kitty is still relevant today, he came up with Cuvée Spéciale. This champagne is made by M Hostomme Champagne and it's 50% Pinot Noir, 30% Pinot Meunier and 20% Chardonnay.
Hello Kitty champagne is a great way to market to an adult generation who grew up with the icon's products or still use them today. Although Hello Kitty is associated with youth, this liqueur is not meant for kids.
While Hello Kitty liqueur doesn't seem like it'd be a popular choice, Paul Herman realized just how huge of an icon the adorable cat is in Asia. He decided to use this to his advantage in creating something unique. After discovering that Hello Kitty is still relevant today, he came up with Cuvée Spéciale. This champagne is made by M Hostomme Champagne and it's 50% Pinot Noir, 30% Pinot Meunier and 20% Chardonnay.
Hello Kitty champagne is a great way to market to an adult generation who grew up with the icon's products or still use them today. Although Hello Kitty is associated with youth, this liqueur is not meant for kids.
Trend Themes
1. Hello Kitty Champagne - Hello Kitty champagne taps into the nostalgia of adults who grew up with the iconic character.
2. Icon-based Liqueurs - The success of Hello Kitty champagne demonstrates the potential for other beloved characters and icons to be featured in alcoholic beverages.
3. Cute and Fun Celebratory Products - Hello Kitty champagne shows the consumer demand for adorable and enjoyable products that enhance celebrations.
Industry Implications
1. Alcohol Beverage Industry - Hello Kitty champagne presents an opportunity for the alcohol beverage industry to embrace unique and nostalgic branding strategies.
2. Premium Champagne Market - The creation of Hello Kitty champagne highlights the potential for innovative and playful offerings within the premium champagne market.
3. Licensed Character Merchandise Industry - The success of Hello Kitty champagne opens doors for the licensed character merchandise industry to explore partnerships with alcoholic beverage brands.
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