Devilish Capital One "No Hassle Rewards" Campaign
Sandra Stinchcombe — September 30, 2008 — Marketing
References: youtube
Capital One Canada causes Hell to freeze over with their 'No Hassle Rewards' card, a rewards card with no surprises at redemption (i.e. no blackout dates, no hidden fees/taxes, miles never expire).
Unlike most other rewards cards that hit consumers with extra admin charges, taxes, and blackouts when they go to redeem their points, Capital One's No Hassle Rewards card actually takes the frustration out of rewards redemption - you can even pay the travel taxes with your miles!
This TV spot is part of an integrated campaign that includes two additional TV spots, three Print ads, online ads, direct mail, billboards and transit shelter ads.
Integrated Creative Agency: DDB Canada, Toronto
Unlike most other rewards cards that hit consumers with extra admin charges, taxes, and blackouts when they go to redeem their points, Capital One's No Hassle Rewards card actually takes the frustration out of rewards redemption - you can even pay the travel taxes with your miles!
This TV spot is part of an integrated campaign that includes two additional TV spots, three Print ads, online ads, direct mail, billboards and transit shelter ads.
Integrated Creative Agency: DDB Canada, Toronto
Trend Themes
1. Transparent Rewards - Opportunity for disruptive innovation in the credit card industry by offering rewards cards with no hidden fees or blackout dates at redemption.
2. Frustration-free Redemption - Opportunity for disruptive innovation in the rewards card industry by providing a seamless and hassle-free redemption process for customers.
3. Integrated Advertising Campaigns - Opportunity for disruptive innovation in the advertising industry by creating well-coordinated and multi-channel campaigns across various media platforms.
Industry Implications
1. Credit Card - Opportunity for disruptive innovation in the credit card industry by offering transparent and customer-friendly rewards cards.
2. Rewards Card - Opportunity for disruptive innovation in the rewards card industry by improving the redemption process and removing hidden fees or blackout dates.
3. Advertising - Opportunity for disruptive innovation in the advertising industry by developing integrated campaigns that effectively reach and engage target audiences.
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