Actress Helena Bonham Carter Cuddles Up to Tuna Naked for a Cause
Meghan Young — February 11, 2015 — Marketing
Celebrities taking off their clothes for a cause -- or not for one --isn't that surprising anymore; yet these images of Helena Bonham Carter will surely drop some jaws. Embracing a huge tuna while bare naked, the images are oddly sensual. Although this is usually the case when it comes to these types of campaigns, Helena Bonham Carter is sensual towards the fish, which is what makes it odd.
Of course, this makes the images that much more viral. By stripping down in this way, Helena Bonham Carter manages to reel in even more attention for the Fishlove campaign. She says, "I'm actually very phobic about fish so when Greta asked me to be photographed naked with a 27kg tuna I was more worried about touching it than getting my kit off. Having said that, I conquered my fears and by the end of the morning we'd truly bonded. He will be my Valentine."
Of course, this makes the images that much more viral. By stripping down in this way, Helena Bonham Carter manages to reel in even more attention for the Fishlove campaign. She says, "I'm actually very phobic about fish so when Greta asked me to be photographed naked with a 27kg tuna I was more worried about touching it than getting my kit off. Having said that, I conquered my fears and by the end of the morning we'd truly bonded. He will be my Valentine."
Trend Themes
1. Celebrity-driven Cause Campaigns - Opportunity for businesses to collaborate with celebrities for innovative cause campaigns.
2. Viral Sensationalism - Potential for businesses to leverage bold and provocative content to generate viral attention.
3. Unconventional Marketing Tactics - Opportunity for businesses to explore unconventional marketing strategies to stand out from the competition.
Industry Implications
1. Non-profit Organizations - Disruptive innovation opportunity for non-profit organizations to collaborate with celebrities and create impactful cause campaigns.
2. Advertising and Marketing - Disruptive innovation opportunity for advertising and marketing agencies to develop bold and attention-grabbing campaigns.
3. Food and Beverage - Disruptive innovation opportunity for food and beverage companies to explore unconventional marketing tactics and create unique brand experiences.
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