Pashion Footwear Transforms from Heels to Flats in Seconds
Laura McQuarrie — June 25, 2019 — Fashion
References: pashionfootwear & prnewswire
While plenty of women love the leg-elongating look of high heels, the footwear style can be tiresome to wear after a while, leaving many eager to transition from wearing heels to flats. Catering to these consumers, brands have created fold-up ballet flats that can be tucked into purses and pockets. Now, Pashion Footwear is introducing a first-of-its-kind solution with the world's first fully convertible high heels.
Pashion Footwear, founded by 23-year-old Haley Pavone, makes the most of a patent-pending technology to turn its shoe styles from heels to flats with a twist of the wrist. As well as being ideal for long nights out, the shoes have the potential to be invaluable for daily life, especially when it comes to switching from professional daytime functions to casual evenings.
Pashion Footwear, founded by 23-year-old Haley Pavone, makes the most of a patent-pending technology to turn its shoe styles from heels to flats with a twist of the wrist. As well as being ideal for long nights out, the shoes have the potential to be invaluable for daily life, especially when it comes to switching from professional daytime functions to casual evenings.
Trend Themes
1. Convertible Footwear - The trend of creating shoes that can easily transition from heels to flats is growing, offering consumers the convenience of switching between styles.
2. Fold-up Ballet Flats - The popularity of fold-up ballet flats continues to rise as they provide a compact and portable option for women who want to switch from heels to flats on the go.
3. Fully Convertible High Heels - Pashion Footwear's fully convertible high heels represent a disruptive innovation in the industry, providing a solution for women who want the versatility of both heels and flats in a single pair of shoes.
Industry Implications
1. Footwear - The footwear industry is seeing innovation in the design and functionality of shoes, with a focus on creating convertible footwear options.
2. Fashion Accessories - Fold-up ballet flats and convertible heels are transforming the fashion accessories industry by offering stylish and convenient alternatives to traditional footwear options.
3. E-commerce - The rise of online shopping platforms enables brands like Pashion Footwear to reach a wider audience and disrupt the traditional brick-and-mortar retail model with their innovative convertible shoe technology.
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