Heda Hokschirr Creates a Bold Redesign for Always Tampons
Susan Keefe — January 13, 2012 — Lifestyle
References: cargocollective & thedieline
Heda Hokschirr, a design student at the Maryland Institute College of Art, created an engaging redesign of Always Tampons. Heda Hokschirr successfully swapped the loud vibrant packaging commonly associated with most feminine hygiene products and replaced it with a classy monochrome palette. Her use of simple yet bold typography makes the otherwise unadorned package interesting in a discrete way. By virtue of sporting a style completely different than its rivals, Hokschirr's redesign would certainly garner a fair amount of consumer attention on the drug store shelves.
Upon open the box you are greeted with a fragile layering of delicately patterned tissue paper. In contrast of the relatively blank box, the tissue paper is heavily pattern with an interesting design that was inspired by Moroccan bath tiles. Heda Hokschirr uses different tile patterns to help ladies differentiate between absorbencies. She also designed a clever cloth case perfect for carrying your tampons while you're on the go.
Bold and strong yet dainty and fragile, Heda Hokschirr's redesign of Always Tampons captures the spirit of the modern woman.
Upon open the box you are greeted with a fragile layering of delicately patterned tissue paper. In contrast of the relatively blank box, the tissue paper is heavily pattern with an interesting design that was inspired by Moroccan bath tiles. Heda Hokschirr uses different tile patterns to help ladies differentiate between absorbencies. She also designed a clever cloth case perfect for carrying your tampons while you're on the go.
Bold and strong yet dainty and fragile, Heda Hokschirr's redesign of Always Tampons captures the spirit of the modern woman.
Trend Themes
1. Classy Monochrome Packaging - The trend of using simple yet bold typography and a monochrome palette in packaging design offers disruptive innovation opportunities for feminine hygiene products and other consumer goods.
2. Patterned Tissue Paper - The trend of using heavily patterned tissue paper with interesting designs, inspired by different cultural influences, presents disruptive innovation opportunities for packaging and gift wrapping industries.
3. Clever Travel Cases - The trend of designing clever and stylish travel cases for personal care products like tampons presents disruptive innovation opportunities in the travel accessories and fashion accessories industries.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene products industry can explore the use of classy monochrome packaging to differentiate their products on store shelves and attract consumer attention.
2. Packaging and Gift Wrapping - The packaging and gift wrapping industry can incorporate heavily patterned tissue paper with interesting designs, inspired by various cultural influences, to add a touch of elegance and uniqueness to their products.
3. Travel Accessories and Fashion Accessories - The travel accessories and fashion accessories industries can tap into the trend of designing clever and stylish travel cases for personal care products like tampons, providing convenient and fashionable solutions for women on the go.
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