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Paper Swatch Faces

Clean the Sky - Positive Eco Trends & Breakthroughs

Hector Sos Creates Curly Paper Face Photography

— August 31, 2009 — Art & Design
Graphic Designer Hector Sos was asked to create a campaign for the Torres Paper Swatch Book Company. Using color swatches from a book, Hector created a line of crazy paper face photography.

The paper face art replaces the faces of the models with twisty pom-pom looking designs. While it’s slightly creepy, having pom-pom for faces, it’s more just a really cool idea for an otherwise mundane campaign. Hard to make color swatches fun, but Hector Sos succeeded.
Trend Themes
1. Paper Face Art - Creating photographic art using paper face replacements provides an innovative way to feature products or promote a brand.
2. Color Swatch Campaigns - Incorporating unexpected elements into campaigns using standard brand tools like color swatches can differentiate advertisements and capture attention.
3. 3D Visualizations - Transforming 2D color swatch books into 3D visualizations with innovative designs can create unique opportunities for showing off color schemes and inspiring creativity.
Industry Implications
1. Graphic Design - Integrating creative design elements like paper face art into product campaigns presents opportunities for graphic designers to showcase their abilities.
2. Advertising - Utilizing more experimental and distinctive ad elements captures attention and breaks through the clutter of traditional advertising.
3. Retail - Implementing bold and eye-catching color schemes can engage customers and differentiate products in a crowded retail market.
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