The Country Crock Plant Cream is Dairy-Free and Soy-Free
Michael Hemsworth — July 21, 2022 — Marketing
References: countrycrock & foodbev
The Country Crock Plant Cream heavy whipping cream alternative is a plant-based, soy-free product for crafting premium dairy-free whipped cream from the comfort of home.
The product maintains 29% less saturated fat than dairy-based alternatives and is capable of creating rich, thick whipped topping perfect for a variety of recipes. The whipped topping is also great as a finishing touch of vegan desserts for a bit of dairy-free creaminess. The product is arriving now at Kroger locations in the US with wider retail availability at Publix, Piggly Wiggly Alabama, Price Chopper, Safeway, Albertsons and United Supermarkets expected soon.
Brand Lead Natalie Cooper spoke further on the new Country Crock Plant Cream heavy whipping cream alternative saying, "Country Crock Plant Cream is a must-have, secret weapon ingredient to have in the kitchen. Its versatility and delicious taste make it perfect for vegetarians, dairy intolerant or plant-curious consumers. We believe that once consumers make the switch, they will find surprising ways to enjoy it, including reheating leftovers, making ultra-creamy pastas or baking a delicious dessert.”
The product maintains 29% less saturated fat than dairy-based alternatives and is capable of creating rich, thick whipped topping perfect for a variety of recipes. The whipped topping is also great as a finishing touch of vegan desserts for a bit of dairy-free creaminess. The product is arriving now at Kroger locations in the US with wider retail availability at Publix, Piggly Wiggly Alabama, Price Chopper, Safeway, Albertsons and United Supermarkets expected soon.
Brand Lead Natalie Cooper spoke further on the new Country Crock Plant Cream heavy whipping cream alternative saying, "Country Crock Plant Cream is a must-have, secret weapon ingredient to have in the kitchen. Its versatility and delicious taste make it perfect for vegetarians, dairy intolerant or plant-curious consumers. We believe that once consumers make the switch, they will find surprising ways to enjoy it, including reheating leftovers, making ultra-creamy pastas or baking a delicious dessert.”
Trend Themes
1. Plant-based Dairy Alternatives - The trend towards plant-based alternatives to traditional dairy products is on the rise, presenting opportunities for companies to innovate and meet the growing demand for these products.
2. Reduced Saturated Fat Products - As consumers become more health-conscious, the demand for products with reduced saturated fat content is increasing, presenting opportunities for companies to develop and market these products.
3. DIY Food Crafting - The trend towards home-cooking and DIY food crafting is growing, presenting opportunities for companies to provide innovative products that help consumers create gourmet foods from the comfort of their own homes.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the growing demand for plant-based, reduced saturated fat, and DIY food crafting products by developing innovative products and marketing them effectively.
2. Retail - Retail companies can benefit from the trend towards plant-based, reduced saturated fat, and DIY food crafting products by stocking these products and offering them to consumers who are looking for healthier and more sustainable options.
3. Health and Wellness - As consumers become more health-conscious, companies in the health and wellness industry can develop innovative products and services that cater to this growing market, including plant-based, reduced saturated fat, and DIY food crafting products.
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